Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The objectives should be clear as well as measurable. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Measure Your Success. Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Owned Media/Content Strategy. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97

Ethics Crisis Transportation Airlines 97

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. At a minimum, your plan should include: Brand personas. SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

MAY 26, 2017

I always loved to write. How do you help brands create communication that inspires action? We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. What is one thing most brands are not doing but should be? They do business with people.

Analytics 227

Analytics Measurement Pitching Travel 227

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. The narrative is now primarily owned by the brand.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Research Your Audience.

Creativity 108

Creativity Data Measurement Product Launch 108

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Create targets that you can measure. . Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Pitching Reporters and Influencers. Track your pitches to measure your success and improve your pitching strategy for future stories.

Pitching 120

Pitching Community Travel Social Media 120

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Talkwalker characterized the product as “social measurement and audience insights software.” CEO Todd Murphy offers several suggestions for avoiding this, including “read your service agreement.”

Media Relations 152

Media Relations Media Print Software 152

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

SEPTEMBER 17, 2015

Press releases are valuable in driving traffic and boosting visibility of your brand. If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Also, keep track of whom you pitch and monitor the results.

Pitching 120

Pitching Study Measurement Journalism 120

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space.

Technology 88

Technology Publicity Banking Newspapers 88