Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Mark My Words

MARCH 3, 2021

ITV’s Royal Editor Chris Ship has revealed that the issue will be discussed with Oprah in the tell-all interview due to be broadcast on CBS in the US on Sunday night and on ITV1 in the UK on Monday at 8pm. This could be a real reputational mess for everybody involved.

Interviews 60

Interviews Advertising Advertising Reputation 60

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. Do you know how to measure your social ROI?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

MARCH 8, 2016

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. Today, one comment on social can impact a brand’s reputation. This diligence requires timely and substantive response to attacks on a brand.

Financial 120

Financial Reputation Newspapers Social Media 120

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? What drew you to the field of health and life science communication?

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JUNE 22, 2016

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. Tell us about Exponent PR’s approach to brand strategy. That’s good news.

Newspapers 195

Newspapers Brand Branding Media Relations 195

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Media Relations. Earned Media. PR vs. Marketing.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Op-Ed by Daniel Tisch, APR, FCPRS. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Op-Ed by Daniel Tisch, APR, FCPRS. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? If favorability versus competitors is a goal, then the audit should obviously include competitive brands as well.

Measurement 189

Measurement How To Guidelines Web 189

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? but they’re stealing our money and getting away with it. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? but they’re stealing our money and getting away with it. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Tools 128

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

PR in High Definition

APRIL 25, 2018

As comms professionals, we are well versed in building up the reputation of CEOs or business leaders to increase awareness of a company. In some cases, however, business leaders are more than just synonymous with a brand, sometimes they ARE the brand. Of course, online articles cannot be so easily thrown away as a newspaper.

Privacy 63

Privacy Newspapers Data Reputation 63

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

APRIL 18, 2017

Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”.

How To 121

How To YouTube Pitching LinkedIn 121

PR in High Definition

APRIL 25, 2018

As comms professionals, we are well versed in building up the reputation of CEOs or business leaders to increase awareness of a company. In some cases, however, business leaders are more than just synonymous with a brand, sometimes they ARE the brand. Of course, online articles cannot be so easily thrown away as a newspaper.

Privacy 48

Privacy Newspapers Data Reputation 48

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” That’s not easy to pull off.).

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. At least she was.

Brand 97

Brand Branding Ethics Local 97

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. ” What is it?

Publicity 70

Publicity Small Business Advertising Advertising 70

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. Newspapers labelled them her ‘girl squad’. On screen Depp played misunderstood outsiders, amplified off-screen by his wild-child image.

Film 60

Film Reputation Writing Instagram 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, the crux is that we had 10 hours.

B2B 52

B2B Communications Media Newspapers 52