Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. Cision releases internal DE&I report. Third largest in the U.S.

Software 84

Software Pitching Internal International 84

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Perhaps you have a widespread international pickup to consider. Your company or brand is a given, but what else? Consider this when selecting a potential software provider.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader. But, more often than not, internal data doesn’t work for B2B PR.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Workflows : Internal and external workflows were used to run all marketing campaigns. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 103

Interviews Publicity Technology Social Media 103

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

MAY 14, 2024

Rounding out the top five answers were the following: 17% would invest in hiring and talent development; 10% would invest in more digital ads; 8% would invest in brand building; 7% would invest in AI or automation; and 5% would invest paid media. I think this number speaks volumes to the state of B2B marketing. >>>

Survey 100

Survey B2B Marketing Software 100

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one. Never be bored. .

Skype 147

Skype Agency Meeting Software 147

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 137

Measurement B2B Google Financial 137

Bianchi Biz Blog

OCTOBER 28, 2021

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Something interesting to note is 58% of CES2021 media were international reporters. opens up as COVID19 vaccinations continue. Key insights can also be gleaned from looking back.

Data 75

Data Automotive Transportation Mobile 75

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Notified adds coverage books.

Software 123

Software Case Study Advertising Advertising 123

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Internal Resources. Lack of buy-in. Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

PRSay

JUNE 7, 2021

We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. In his current role as senior manager for global corporate communications at Hansen Technologies, he oversees external, executive and internal communications for the software firm.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 146

Data How To Storytelling Analytics 146

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business.

Marketing 65

Marketing Interviews Data Agency 65

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. Twitter, Facebook, an investor or internal website, etc.)? Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 137

Measurement Analytics Data Conference 137

Buzzstream

MAY 12, 2020

Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams. You should therefore give your remote employees training, and then access to all of your customer-facing marketing tools: email outreach software , social media tools , and anything else that interfaces with customer data.

Strategy 103

Strategy Employee System Tools 103

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

JULY 10, 2019

Most tech industry award competitions like those put on by the Drum, Digiday, and many other trade publications require entrants to compose 500-1000-word essays that persuade judges you have the best product, service, team, or software. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Reporting Dashboard: What KPIs matter to your leadership?

Marketing 40

Marketing Tools Report Data 40

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Alerts can be for whatever you want – brand mentions, competitors, or certain keywords. Workspaces. click image for high resolution).

Tools 158

Tools Media Software Analysis 158