Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships.

Viral 78

Viral Digital PR Storytelling Reputation 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.” Tell a Story.

Journalism 68

Journalism Strategy Brand Branding 68

The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn?

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. The three most important drivers are social listening, digital storytelling and real time marketing. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. What is your consumer’s CTA?

Brand 52

Brand Branding Mobile Analysis 52

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. A lot of brands try to do too much. Click Here. You Should.

Brand 120

Brand Branding Marketing How To 120

Cision

MAY 2, 2015

Creating great content helps your audience answer a question or solve a problem, and it keeps your client or brand top-of-mind. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Brands that expect to have complete control over how their ads look and feel may find it hard to let go.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Is your brand’s Instagram stalled at a few thousand followers?

Tools 147

Tools Radio Data Instagram 147

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

FEBRUARY 21, 2017

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. So how can this strategy continue to revolutionize businesses? Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Are you keeping up with the times? PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). This natural act of weeding out strategies that don’t work is a good thing. Click Here.

Reputation 120

Reputation Brand Branding Product Launch 120

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They’re thinking about it as a key storytelling device. They include infographics. They’re serviceable from a media standpoint, but are they optimized to serve a bigger purpose and multiple audiences? Blog posts, on the other hand, tend to be more visual.

Corporate 60

Corporate Strategy Pinterest Web 60

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out.

Tools 125

Tools Analytics Software B2C 125

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. “How can I learn strategy?” Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Using people ensures your customers see themselves in your brand. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. more views.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Today I’ll show you seven of my top reasons for why your PR plan needs an online video strategy. Click Here. #1: Click To Tweet.

Video 120

Video Infographics Brand Branding 120

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We offer everything from strategic communications to public relations, marketing, branding and creative services. Start by asking what your current clients need.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

JULY 8, 2016

Both are absolutely essential, complementary puzzle pieces for your strategy. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Content Strategy Checklist. But this can run a little antithesis to many brands’ approaches. Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 4, 2019

It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Twitter the news winner. “91%

Software 101

Software Reddit Marketing Survey 101

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

AUGUST 11, 2016

Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. Include a member who is capable of analyzing, interpreting and effectively communicating data to adapt marketing strategy based on performance.

Marketing 43

Marketing Mobile Engineering Technology 43