5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Global Marketing Strategy, IFAW. Stacey Hedman. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Facebook is still an excellent place to do this. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

NewsWhip

NOVEMBER 10, 2020

But, it does show that polling as a measure of public opinion is not enough on its own. Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion. We regularly publish rankings of the most engaged publishers on Facebook. Which is what happened. . Paul Quigley.

Measurement 148

Measurement Publicity Data Groups 148

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. The first step of any strategy will always be defining your business goals.

Social Media 177

Social Media Brand Branding Marketing 177

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. Sometimes, a 30-second video is the most effective strategy.

Storytelling 136

Storytelling Video Strategy Analytics 136

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Facebook has over 1 billion active daily users. Facebook has over 1 billion active daily users. Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Contently - Strategy

JULY 24, 2019

Once you review the content you already have, you can forge ahead using this checklist of strategy items. If your previous program was worth its salt, it was likely measured against specific goals. If your strategy has changed drastically from the earlier version, you’ll likely want to start measuring new things.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Brands should also use them judiciously and with words and images that make sense. They work because they simply reinforce what we already know about a brand. Building Better Hashtags.

Strategy 147

Strategy Trends Guidelines Social Media 147

Contently - Strategy

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 111

Content Marketing Privacy Marketing Google 111

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. Your strategy determines whether the fire continues to escalate or if it will be put out quickly. Most recently, Facebook just experienced the classic example of a crisis communications case study. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Defensive strategies don’t pay. Brand trust isn’t discretionary. Research data offers a more objective view.

Comparison 296

Comparison Advertising Advertising Reputation 296

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.

Facebook 100

Facebook Video Privacy Digital PR 100

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. Contact us today.

Marketing 70

Marketing YouTube Instagram Strategy 70

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact. The analytics are crucial for providing insight into the value of your production.

Analytics 119

Analytics Content Marketing SEO Data 119

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. Facebook recommends using as many different placements for your ads as possible.

Facebook 62

Facebook Advertising Advertising Social Media 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. The narrative is now primarily owned by the brand. PR is no longer a linear process. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! If they want to measure brand recognition #measurepr. We welcomed two high profile editors: Jon Gelberg of Inc.

Measurement 75

Measurement Media Banking Community 75