Katie Paine's Measurement Blog

FEBRUARY 24, 2016

Today, Facebook unveiled its “upgrade” to the like button – six emoticons with which one can express emotion towards a post. And of course, the first question I got was this afternoon was: How do you measure them? And, like most things in measurement, it doesn’t require a new tool or a new anything, since […].

Facebook 72

Facebook Measurement How To Course 72

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Measure results and adjust the program if needed.

Social Media 140

Social Media Strategy Pinterest Media 140

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. Sometimes, a 30-second video is the most effective strategy.

Storytelling 117

Storytelling Video Strategy Analytics 117

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Cision

APRIL 5, 2016

Hope is a terrible strategy. Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Facebook suggests you just press the Live button and start broadcasting. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Shift Communications

APRIL 11, 2018

Your strategy determines whether the fire continues to escalate or if it will be put out quickly. Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Answering these questions makes sure we are tying our strategy back to business,” says Shonali. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools. Check out the on-demand replay now!

Measurement 120

Measurement Internal International Analytics 120

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Prohibition

MARCH 24, 2020

Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. With that in mind, here are our top tips to help you optimise you Facebook ads campaign: Ensure your assets are visually engaging . Facebook simply won’t keep serving the same content to it’s users.

Facebook 62

Facebook Advertising Advertising Social Media 62

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

JULY 24, 2019

Once you review the content you already have, you can forge ahead using this checklist of strategy items. If your previous program was worth its salt, it was likely measured against specific goals. If your strategy has changed drastically from the earlier version, you’ll likely want to start measuring new things.

Strategy 86

Strategy Content Marketing Measurement SEO 86

Shift Communications

FEBRUARY 18, 2015

It was posted on the BuzzFeed Video Facebook page at 11:50 a.m. For all we’ve written about the importance of understanding your KPIs and measuring things that drive business results, it’s astounding that the crude metrics of views, likes and comments are given credence as a sign of effectiveness in this case. Scott Monty.

Measurement 60

Measurement Video Data Strategy 60

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! If they want to measure brand recognition #measurepr. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek.

Measurement 75

Measurement Media Banking Community 75

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. More than 7 million businesses rely on TikTok as part of their marketing strategy. of brands), Facebook (used by 42.1%

Marketing 70

Marketing YouTube Instagram Strategy 70

Prohibition

MARCH 24, 2020

Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. With that in mind, here are our top tips to help you optimise you Facebook ads campaign: Ensure your assets are visually engaging . Facebook simply won’t keep serving the same content to it’s users.

Facebook 48

Facebook Advertising Advertising Social Media 48

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Communications Conversations

AUGUST 6, 2015

Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” The key is how Facebook counts its videos views. Not so in Facebook-land. But Facebook: Just 3 seconds. In particular, native Facebook video.

Facebook 60

Facebook Video Social Media Media 60

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Rebekah Iliff, @rebekahiliff | Chief Strategy Officer of AirPR. PR is no longer a linear process. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content. Set your campaign goals and make them SMART.

Measurement 62

Measurement Marketing SEO B2C 62

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 86

Social Media Media Mobile SEO 86

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. This data can help you make data-driven decisions to optimize your content strategy. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Analytics 78

Analytics Content Marketing SEO Data 78

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60