5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Importance of social media engagement However, building trust with the public requires a multi-pronged approach through various other public relations strategies.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 82

Ethics Corporate Report Technology 82

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 76

Ethics Publicity Education Reputation 76

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. PR gives brand advocates a voice. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? The 3Cs of personal branding – competencies, character, and communication can help frame how individuals should and shouldn’t use AI.

Brand 99

Brand Branding Ethics Tools 99

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 95

Strategy Ethics Social Media Data 95

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?”

Ethics 99

Ethics Communications Survey Public Affairs 99

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. The ethical issues are also cultural-related as well.

Ethics 78

Ethics Publicity Radio Local 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It’s where we focus on now creating science-based strategy and communication works for our clients. We know all the brand persona maps, the empathy maps. Avoiding thought terminating cliches. Is it an important one?

Ethics 75

Ethics Communications Agency Technology 75

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board. Be inspired.

Ethics 73

Ethics Social Media Trends Viral 73

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stern + Associates

FEBRUARY 16, 2024

Executives Continue To Value DEI – But It’s More Scrutinized A survey conducted by Morning Consult and released in January 2024 showed 82% of business leaders consider diversity initiatives as essential to their business strategy. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Communications 104

Communications Ethics Corporate Conference 104

Cision

AUGUST 30, 2017

To attract the attention of influencers, there are some key strategies you should pay close attention to. Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. You can learn more about Kayla and her brands here. They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety. Those who work in PR and media have seen a whirlwind 2023.

Trends 333

Trends Industry Government Data 333

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. It helps me know which brands to avoid!

Brand 149

Brand Branding Ethics Company 149

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Buzzstream

JULY 7, 2021

The Strategy. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. Strategy #1 Unlinked Mentions. Strategy #2 Broken Links.

Case Study 113

Case Study Study Strategy Leadership 113

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93