Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. All businesses should have the ability to track sentiment analysis to see if their brand is receiving positive, neutral or negative mentions. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Monitor Your Online Reputation. SCHEDULE A DEMO.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. SCHEDULE A DEMO. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. SCHEDULE A DEMO. Option to Build & Export Media Contact Lists. Priscilla Osorio.

Media 104

Media Radio Local Tools 104

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 105

Social Media Media Customer Service Radio 105

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Do not abandon or underestimate the importance of the people and reputation of your company.

Communications 62

Communications Technology Software Resources 62

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. SCHEDULE A DEMO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. SCHEDULE A DEMO. Selling PR’s value. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JUNE 24, 2018

Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility. Even if your company doesn’t have a squeaky-clean record, your PR team can still have an action plan for reputation management. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. There are many types of writing styles. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. You can do this by providing a topic during the interview to have them write.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. By monitoring trending topics in your industry, you can manage your brand’s reputation. 3) Can your brand add value to the conversation? SCHEDULE A DEMO. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. Whether it’s a refund, store credit or a discount on their next order, it’s all about turning a dissatisfied customer into a brand advocate. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Customer Service 61

Customer Service Writing Financial Local 61

Critical Mention

JUNE 12, 2018

Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.” FIFA is responsible for running world football and the scandal tarnished its reputation.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

OCTOBER 21, 2018

Using attractive, meaningful keywords for your brand will put you front of mind for your target audience. For example, if you are selling yoga mats and get a reputable yoga instructor in your city to write a blog on the importance of using the right yoga mats with a link to your website, your ranking will automatically increase.

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. SCHEDULE A DEMO. Having an all-in-one platform.

Media 60

Media Software Crisis Analytics 60

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. In short, getting good at writing email subject lines is essential to successful niche marketing. The familiarity it creates will only help build a brand and name recognition within the target niche. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

PR in High Definition

JANUARY 17, 2017

Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. Unfortunately for Faraday Future, company executives were left red-faced when the demo failed on stage. A backlash of coverage and social posts which attacked the brand. The result?

Crisis 48

Crisis Crisis Communications Internal International 48

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60