Stephen Waddington

MAY 16, 2017

Increasingly influencers demand a fee for working with an organisation or brand. You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity 119

Publicity Customer Service Community Internal 119

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

wiredPRworks

JULY 1, 2022

The summary section is the place to make your personal brand statement. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Investing in an upgraded personal or business account improves functionality, reach, access and customer service.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. It has been translated into Korean and German. His third book, “ BAM! Get your free copy. Barry Moltz on Instagram.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. Great service. He wanted to bring the brand to life in a physical space. AB: O ur CHOmobile travels the country all year round. What a deal, for both of us!

Customer Service 101

Customer Service Travel Web Facebook 101

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. It is High Time to Regulate Airline Customer Service. by Frank Strong.

Airlines 60

Airlines Travel Customer Service Crisis 60

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

5W PR

APRIL 4, 2017

Small hotels may take advantage of opportunities to list travel-related sites to share their unique and special traits such as extreme customer service or maybe a breakfast buffet for all guests that features fresh blueberry items if the hotel is in blueberry country.

Hotels 74

Hotels Local Travel Social Media 74

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. Selling makes you a better marketer. If you’re not currently a closer, you need to become one.

Marketing 75

Marketing Meeting Resources Energy 75

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

Marketing 40

Marketing Tools Data Report 40

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. I strongly believe in the good of PR and how it can affect a company or brand reputation. My hobbies outside of work include…traveling, going to any sports games, hiking…I absolutely love the beach. I couldn’t be more excited. And always, always trust your gut.

Sports 120

Sports Industry Customer Service Travel 120

Cision

MAY 3, 2017

Airline brand executives have taken note and are now racing to the top, changing policies and sending new messaging out about how they are moving toward a better customer experience. In this case several different passengers got bumped from their flights, causing huge headaches for affected travellers. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 79

Writing How To Infographics Pinterest 79

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Beyond PR

MAY 3, 2017

Airline brand executives have taken note and are now racing to the top, changing policies and sending new messaging out about how they are moving toward a better customer experience. In this case several different passengers got bumped from their flights, causing huge headaches for affected travellers. Image source: [link].

Airlines 65

Airlines How To Engineering Data 65

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. It’s running a reduced service for essential travel online.

Brand 157

Brand Branding Travel Crisis 157