Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Influencer Marketing on TikTok. billion globally this year! khaby.lame. LearnFromKhabi. ?

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. But planning for holiday marketing takes time. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar.

Video 118

Video Social Media Media YouTube 118

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Agility PR Solutions

APRIL 23, 2019

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Consumer 60

Consumer Brand Branding Mobile 60

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing communications professionals.

Mobile 60

Mobile SEO Guidelines Software 60

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. One organization that has mastered this method is the New York Public Library.

Community 120

Community Mobile Blogging Publicity 120

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. But where does real-time marketing come into play?

Brand 120

Brand Branding Viral Trends 120

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. Have a really clear guide.

How To 284

How To Instagram Mobile Video 284

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Mobile World Congress LA, October 22-24, Los Angeles. ANA Masters of Marketing, October 2-5, Orlando. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. and Jermaine Dupri. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

Reputation Us

APRIL 10, 2017

Even T-Mobile’s CEO John Legere noticed Carter was using AT&T and offered Carter a nugget deal if he’d switch carriers. (h/t Bonus points to T-Mobile for offering Wendy’s nuggets to existing and new customers). All too often, brands play it safe. h/t to this clever insertion. Here are my take-aways: 1.

Brand 92

Brand Branding Social Media Case Study 92

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable.

Report 135

Report Mobile Pinterest Conference 135

Konnect Agency

JANUARY 19, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. Consistency Across Marketing Materials. Site Design Customization.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. Consistency Across Marketing Materials. Site Design Customization.

Strategy 52

Strategy Marketing Web Tools 52

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image?

Conference 164

Conference Technology Mobile Analytics 164

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 11, 2018

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Is it alignment or overlap?

Marketing 72

Marketing B2B Pitching Advertising 72

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Career mobility. Agency PR Has Many Advantages. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. The market for pants in the UK is approximately 60 million pairs per year. Skidz is aiming for 30% market share in year one.

Pitching 79

Pitching Agency Creativity Guidelines 79

Konnect Agency

MAY 11, 2022

For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. Placement: The key principle to remember for placement is that 98% of social media users are scrolling on mobile, so make sure your ad is mobile-friendly.

Agency 59

Agency Mobile Consumer Creativity 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170