ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

JULY 24, 2015

many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers. Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike.

Brand 118

Brand Branding Video Social Media 118

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Bianchi Biz Blog

MAY 26, 2022

From initial concept to installation on the show floor, your exhibit house team can assist you with showcasing your company’s image, brand and products in the best way possible, and help your company shine amongst the thousands of other exhibiting companies at CES. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. ideas and execute them? Give our services a try. Talk to Us !

Creativity 79

Creativity Technology Marketing Web 79

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Bianchi Biz Blog

MAY 26, 2022

From initial concept to installation on the show floor, your exhibit house team can assist you with showcasing your company’s image, brand and products in the best way possible, and help your company shine amongst the thousands of other exhibiting companies at CES. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 52

Mobile Technology Automotive Meeting 52

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

Agility PR Solutions

APRIL 23, 2019

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Consumer 60

Consumer Brand Branding Mobile 60

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. ” How will this impact your brand?

Mobile 60

Mobile SEO Guidelines Software 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

Brand 120

Brand Branding Viral Trends 120

Cision

JULY 16, 2015

Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! Instagram is a visual, social and mobile network. What imagery encapsulates the brand? What photos and videos share the brand’s story best?

Instagram 120

Instagram Brand Branding Pinterest 120

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. A campervan business, Socially Mobile, and Wadds Inc. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space.

Creativity 98

Creativity Policies Mobile Storytelling 98

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Reputation Us

APRIL 10, 2017

Even T-Mobile’s CEO John Legere noticed Carter was using AT&T and offered Carter a nugget deal if he’d switch carriers. (h/t Bonus points to T-Mobile for offering Wendy’s nuggets to existing and new customers). All too often, brands play it safe. h/t to this clever insertion. Here are my take-aways: 1.

Brand 92

Brand Branding Social Media Case Study 92

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize. Ensure the website is mobile-friendly and loads quickly. Holiday marketing is crucial for businesses.

Marketing 78

Marketing Guidelines Consumer Mobile 78

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Career mobility. Agency PR Has Many Advantages. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Mobile World Congress LA, October 22-24, Los Angeles. DMEXCO, September 11-12, Cologne, Germany. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Placement: The key principle to remember for placement is that 98% of social media users are scrolling on mobile, so make sure your ad is mobile-friendly.

Agency 59

Agency Mobile Consumer Creativity 59

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices?

Report 135

Report Mobile Pinterest Conference 135

Cision

JULY 18, 2015

Without eating up users’ data usage, the photo-sharing platform bumped the previous 640 x 640 pixel resolution standard up to 1080 x 1080 for those viewing and sharing photos on their mobile devices. The recent roll-out provides mobile users an opportunity to brush up on those photography skills and show off their artistic eyes.

Instagram 120

Instagram How To Mobile Creativity 120

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image?

Conference 164

Conference Technology Mobile Analytics 164

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Mobile Compatibility .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62