Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

OCTOBER 25, 2023

Here’s the latest: Instagram’s AI stickers Instagram has released its latest AI feature, allowing users to create AI stickers with a simple written prompt – an AI process we are all becoming more familiar with. The most notable update is ranked posts, meaning that paying users content is displayed above non-subscribers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

NOVEMBER 17, 2021

We headed into the Autumn/Winter months full steam ahead here at Prohibition with everything on our agenda including awards, welcoming new clients, video and photography shoots up and down the country and announcing our employee of the quarter! Take a look at their Instagram channel to see what we’ve been up to! Team PPR x.

Employee 62

Employee Instagram Energy Video 62

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Employees give a face to your brand, allowing customers to interact with you on a more human level. Image: Yuma Hori ( Creative Commons ). For B2B marketers, the struggle is real.

B2B 120

B2B Marketing B2C Employee 120

Cision

JUNE 9, 2015

When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens? Activate your employees. Click here for our free tip sheet that will show you how to activate employees! Or search your brand name, product type or competitors and see who’s talking about them. The Content and Updates People Share.

Social Media 120

Social Media Data Media Employee 120

PR 20/20

MARCH 26, 2020

One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. What are some of the biggest challenges brands face in terms of reputation management?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. Get creative with the content that you’re creating. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Making decisions on behalf of our clients, we become part of the brand management team. We are no longer external consultants offering solutions.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. This is the time to get creative and produce a wide range of online content. Then, you can track your brand’s online mentions and capitalize on that extra brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JUNE 26, 2017

To ensure that you and your employees dedicate meaningful face time to one another and stay aligned on immediate projects, schedule recurring weekly meetings. Temporarily stepping back from a project you lead may seem terrifying, but by doing so you give your employees an opportunity to flourish. Who will keep things on schedule?

Meeting 121

Meeting Employee Instagram Agency 121

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. As part of the group, young employees learn how to cooperate, delegate and support each other. “You mean I can spend time on Instagram and get paid?” Use social media savvy.

Skype 147

Skype Agency Meeting Software 147

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . Influencers Talk About Brands They Genuinely Love. The brand also regularly supports up-and-coming influencers and fans — regardless of their backgrounds. nakedjuiceuk #ad.

Travel 72

Travel Retail Instagram YouTube 72

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Perhaps they treat their employees badly? The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. If you ask your employees how they would spend a large budget, you typically get surprising answers.

How To 52

How To Hotels Survey Employee 52

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation. What we do 5.

Government 103

Government Education Print Ethics 103

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. When you receive their piece, you evaluate their work through creativity and accuracy.

Writing 66

Writing Interviews Creativity Small Business 66

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. If you belong to a big brand and would like to test this concept out, the researchers are seeking new participants ( POC at the bottom ; Angela Jeffrey ).

Study 139

Study Media Relations Media Measurement 139

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. But then something funny happened–I started to come around (at least from a brand perspective).

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). 7: Ability to develop a visual style for brands online. But, a lot of brands don’t. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Stick to your brand’s area of expertise and do not deviate from that. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62