Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Konnect Agency

SEPTEMBER 24, 2020

In fact, several major employers quoted in this New York Times article fear that long-term remote work is causing employee burnout and that the short-term productivity bump we saw at the beginning of COVID is not sustainable. As a brand strategy agency , this isn’t exactly great news. Get out and exercise. Get your body moving.

Exercises 40

Exercises Social Media Fashion Agency 40

wiredPRworks

OCTOBER 13, 2019

Here’s the class description: Using the creative approach of photographer Christopher Anderson, learn how to rethink the subject, obstruct the lens, and stylize your shot to create unexpected portraits. Bring a friend or pair up with others, and our Creative Pros will take you through immersive exercises and photo prompts.

Film 40

Film Exercises Creativity Employee 40

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. 2) Remember that you are your brand and you never know who knows how. It worked out better than I could have hoped. Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. 3) lack of employee experience (25%). It might also provide a thought about what might happen next year.

B2B 122

B2B Marketing Survey Software 122

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Be flexible and creative. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI. ” The Ad Age example above suggests otherwise.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Focus on employee education and advocacy. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 80

Ethics Employee Communications System 80

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. This talk will inspire you and motivate you to break through creative barriers.

Storytelling 40

Storytelling Resources Writing Corporate 40

ZudePR

JUNE 6, 2016

Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. New Audiences. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Selective hearing helps no one. Think legacy.

Publicity 164

Publicity Ethics Data Community 164