Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]
Sword and the Script
JANUARY 9, 2024
Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Acquisition still in play.
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