ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Acquisition still in play.

Brand 147

Brand Branding Reddit Pitching 147

Prowly

DECEMBER 7, 2023

Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Do you really need social listening to see the full scope of your public relations activities?

Social Media 104

Social Media Publicity Software Media 104

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation.

Crisis 113

Crisis Reputation Software Crisis Communications 113

PeakMetrics Insights

FEBRUARY 13, 2019

Building a strong online reputation is crucial for business growth. Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.

Software 40

Software Brand Branding Analysis 40

Presspage

AUGUST 29, 2023

Welcome to the future of PR, where media inquiries are finally seamlessly managed to uphold your reputation and amplify your presence. Market leading digital PR and IR software company Presspage is thrilled to introduce a groundbreaking Inquiries Management Solution, now available as a standalone solution. Sign up for the pre launch.

Media 97

Media Software Reputation Digital PR 97

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

OCTOBER 31, 2019

Connections with one another, connections with brands, connections with strangers on the internet. Many brands go through the struggle of finding the right “human touch” for their channels. Many brands go through the struggle of finding the right “human touch” for their channels. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

Flack's Revenge

AUGUST 10, 2015

Reputation and brand can be funny things, and very resilient. Similarly, institutions ranging from the NFL to the American auto industry have had their reputation issues, but still hold a special place in our hearts. David Kirkpatrick of Forbes famously wrote Now, Every Company is a Software Company.

Brand 120

Brand Branding Software Reputation 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

Journalism 120

Journalism Brand Branding Fashion 120

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Cision

NOVEMBER 12, 2015

You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Read the new white paper today! Stay informed on copyright laws.

Brand 120

Brand Branding Software Reputation 120

Marketwired

JANUARY 26, 2016

We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

Brand 100

Brand Branding Customer Service Reputation 100

Cision

DECEMBER 2, 2015

Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Competitors.

Brand 120

Brand Branding Employee Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Some Customer Success/Sales departments are better than others at convincing clients to allow their brand name to be used in award case studies and in the media.

B2B 295

B2B Industry Company Case Study 295

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Marketing and sales.

Reputation 48

Reputation Handbook Exercises Groups 48

Onclusive

MAY 1, 2018

For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. AirPR’s software can help IR professionals measure their key messages and determine what is garnering the most amplification. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

5W PR

OCTOBER 31, 2019

Connections with one another, connections with brands, connections with strangers on the internet. Many brands go through the struggle of finding the right “human touch” for their channels. Many brands go through the struggle of finding the right “human touch” for their channels. How can this be done?

Brand 60

Brand Branding Consumer Community 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

5W PR

NOVEMBER 2, 2020

Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge. By identifying challenges to crisis communication, brands can identify strategies to overcome them. Lack of Visibility.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 144

Survey Software B2B Pitching 144