Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 1, 2023

These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 158

Reputation Corporate Policies Ethics 158

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.

Brand 111

Brand Branding Survey Customer Service 111

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Pay attention to ethics. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. FEBRUARY 26, 2021.

Brand 78

Brand Branding Media Government 78

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Like consumers, businesses face difficulties in the current economic climate.

Reputation 62

Reputation B2C Ethics Trends 62

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

Beyond PR

MAY 3, 2018

Most people will flip if the Government lets them out of trouble, even if… — Donald J. ” The dangers that journalists face increase when government and society fail to support them, or actively work to undermine them. Playing it safe by not taking a stand can seem like the easy path for brands to take.

Brand 57

Brand Branding Government Ethics 57

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? In truth, such steps had been coming for a century when John Milton criticized the English for requiring government approval to publish any book.

Ethics 52

Ethics Communications Print Television 52

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Megan is a public relations, marketing and project-management professional whose award-winning work has benefited clients across the business, government and non-profit sectors. You can learn more about Megan here.

Community 184

Community How To Media Ethics 184

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones.

Government 52

Government Local Film Television 52

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 180

Reputation Privacy Banking Ethics 180

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

OCTOBER 31, 2020

.” Neither of these ads even mention the candidate they endorse; rather, their aim is to undermine the adversary—a strategy that contradicts the research of Sorin Patilinet , global consumer marketing insights director for Mars, Inc. Rationalized outcomes : Political ads also get a pass because of the importance of governance.

Advertising 85

Advertising Advertising Ethics Government 85

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. It’s not only that people are consumers of news but also, they create news.

Ethics 52

Ethics Internal International Course 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. Download This Show. Mumbrella. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. eSports starts to be seen as mainstream: Brands (and gamers!)

Trends 48

Trends Privacy Ethics Government 48

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. So I think I would say I’m a consumer marketer by trade, but a purpose-driven communicator by passion.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Bottom line, if it’s not authentic, it will probably fail. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Bianchi Biz Blog

DECEMBER 2, 2020

It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. That’s just about everything under the sun, from mobility companies to the features in your brand new car. 5 – Green Tech. You might also be interested in: What Do Journalists Want?

Mobile 73

Mobile Trends Automotive Technology 73

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Branding development and execution. The agency’s PRcitecture communications strategy modeling process.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

OCTOBER 17, 2017

While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve.

Marketing 69

Marketing Ethics Interviews Meeting 69

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

NOVEMBER 21, 2018

In the last two years back office, infrastructure and brands have been consolidated. Governance and transparency are a work in progress. The Story format has been adopted universally by consumer social media platforms after being developed originally by Snap. Exploring the modern media landscape #10 Who influences you?

Publicity 120

Publicity Analysis Measurement Tools 120

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story. Learn them. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 14, 2021

Respondents to the survey took several sales-oriented actions after consuming quality thought leadership: 42% “invited the organization to bid on a project (when that firm was not in their original consideration set).”. Trust in business is a currency that brands can’t live without. Click-less searches makes branding cool again.

Marketing 105

Marketing Survey B2B Government 105