Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Agility PR Solutions

MARCH 9, 2022

New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. The post Vaccinated and unvaccinated weigh in on government mandates and restaurant dining trends appeared first on Agility PR Solutions. After enduring a “will this ever end?”

Government 78

Government Trends Consumer Brand 78

Agility PR Solutions

MAY 15, 2022

consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […]. The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions.

Retail 148

Retail Brand Branding Government 148

Agility PR Solutions

OCTOBER 6, 2022

New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant.

Brand 85

Brand Branding Government Survey 85

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Nonprofit 78

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Hockey Canada is our national governing body for all amateur leagues of the sport. For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Individuals and small businesses are looking for a way to do their taxes quickly and easily while meeting government tax laws. Tax software is also a seasonal product, especially when purchased by consumers.

Consumer 154

Consumer Brand Branding Software 154

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results.

Brand 88

Brand Branding Consumer Pitching 88

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 106

Data Company Publicity Government 106

Agility PR Solutions

AUGUST 26, 2019

Brands and businesses have been challenged to take stands on cultural and societal issues, and as our societal fabric continues to fray, that challenge has escalated. The post In today’s high-stakes world, consumers expect brands to step up—how to be more authentic appeared first on Agility PR Solutions.

Consumer 60

Consumer Brand Branding How To 60

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What are some examples of brands that were marketed through a private/public partnership?

Government 35

Government Agency Consumer Agriculture 35

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. People felt duped by the government, Wall Street, corporations, and the media. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.

Brand 109

Brand Branding Survey Customer Service 109

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. The most important variables that can shape tech PR are brand strength and company stage/maturity. Big brands can be constrained by bureaucracy and disclosure regulations governing public companies.

How To 207

How To Enterprise Government Technology 207

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet. Brand is often the only point of differentiation that’s left. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

5W PR

JANUARY 1, 2023

These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 158

Reputation Corporate Policies Ethics 158

Institute for Public Relations

JANUARY 13, 2023

An online survey of 100,000+ consumers and business-decision makers across the globe was conducted in 2022. Key findings include:— 70% of respondents said they prefer that companies focus multiyear … Continue reading How Can Brands Lead Successful Purpose Initiatives?

Brand 52

Brand Branding Corporate Survey 52

Agility PR Solutions

JULY 27, 2022

As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals, but are struggling on the journey to meet them.

Company 78

Company Government Meeting Consumer 78

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved. New York Fashion Week was Feb.

Training 97

Training Brand Branding Fashion 97

Mindful Marketing

AUGUST 27, 2022

As many governments have experienced, Japan is dealing with decreased tax revenue, partly because of an aging population and shrinking tax base but also because consumption of one of its most highly taxed products, alcohol, has been declining. So, why would Japan intentionally invite these expenses? Ironically, the answer is money.

Advertising 83

Advertising Advertising Government Consumer 83

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 189

Communications Journalism Advertising Advertising 189

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Sustainability and ESG Are Still Around – But in Different Ways As we covered in a separate blog earlier this year, the narrative around environmental, social and governance issues and sustainable business practices is different from last year.

Trends 116

Trends Communications Conference Leadership 116

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Burger King was met with outrage, and claims of sexism.

Advertising 62

Advertising Advertising Social Media Brand 62

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. The Consumer Prices Index rose by 6.2% The Government is relying on households that have made savings over the past two years during the pandemic to spend to enable the UK to hold off a recession.

Energy 131

Energy Government Crisis Policies 131

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

PRSay

SEPTEMBER 8, 2020

Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. So the term has been watered down that way.

Communications 176

Communications Government Viral Radio 176

Reputation Us

MARCH 27, 2023

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging.

Reputation 78

Reputation Corporate Survey Employee 78