Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. Driving awareness and engagement with customers. Serving as a customer service channel.

Strategy 106

Strategy B2C B2B Resources 106

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

FEBRUARY 1, 2024

Ultimately, not everyone has access to the resources needed to create high-quality content and AI is able to bridge the gap by providing affordable and user-friendly software that can empower individuals and businesses with limited expertise. AI is injecting itself into the creative process, reshaping how we express ourselves online.

Social Media 62

Social Media Trends Media Guidelines 62

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Commit to Customer Service. Be known as a brand that takes care of their customers. Click Here.

Brand 120

Brand Branding Marketing How To 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Brand Personalities: IHOP and Denny’s. Take advantage of new tools and resources.

Social Media 40

Social Media Resources Media Case Study 40

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Here’s a list of all the resources we created with a description of how each can help you. That’s killing brands!

Marketing 120

Marketing Customer Service Employee Mobile 120

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? They are empowered; you get insights. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Build a community. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish.

Healthcare 114

Healthcare SMB Social Media Meeting 114

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. Provide them with resources if needed. Learn more about backend activism.

Small Business 52

Small Business Strategy eBook Reputation 52

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs.

How To 52

How To SEO Content Marketing Engineering 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Building fundamental relationships with stakeholders , influencers , and publics takes time, effort and resources that few—if any—B2B organisations have in abundance. Provide them with resources if needed.

B2B 52

B2B Strategy eBook Small Business 52

Communications Conversations

SEPTEMBER 20, 2016

And, in this case, that means planning and staffing appropriately for community management. Why don’t more brands resource and staff community management appropriately? Many brands would LOVE if they had customers and prospective customers commenting liberally on their social channels?

Social Media 60

Social Media Media Community Customer Service 60

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? I’m a person, however, and most brands aren’t so successful avoiding troll. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

NOVEMBER 3, 2014

In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Based in the Washington, D.C.,

Customer Service 68

Customer Service Social Media Resources Government 68

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Let’s get to it.

Customer Service 72

Customer Service Resources B2B Facebook 72

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Wikipedia continues to grow as a global knowledge resource.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Native planning tools enable us to identify audiences and target messages.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. How has attitude impacted your brand strategy and success? Business Resources Shonali Burke Weekly Roundup attitude'

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103