Is getting attention on social media at all costs a sound strategy?
Communications Conversations
MARCH 4, 2022
Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. He did it on purpose because he was trying to generate interest and awareness for the brand. Isn’t that the holy grail in social media marketing?
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