Is getting attention on social media at all costs a sound strategy?
Communications Conversations
MARCH 4, 2022
Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. Anecdotally, when I brought this case study up with my class at the University of St. Isn’t that the holy grail in social media marketing?
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