5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/

Marketing 62

Marketing Product Launch Retail Creativity 62

5W PR

SEPTEMBER 13, 2022

Research has also shown that humor can be used to improve the relationship that a company has with its target audience, as most customers tend to prefer doing business with brands that are funny with their marketing and social media communication efforts.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. GrapeVine a great influencer platform focused on Instagramers. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Brands are embracing sustainable practices, acknowledging the importance of environmental responsibility, and incorporating eco-friendly materials into their designs.

Fashion 86

Fashion Sports Technology Apparel 86

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Building a strong brand image is essential. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

JULY 27, 2021

With data like this, it’s a no brainer that brands need to be producing video content in some capacity to keep their audience engaged and to be part of the online conversation. When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds.

Video 62

Video Social Media Media Instagram 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. For any kind of influencer program, one key factor to align on is making sure that both the brand and influencer benefit from the partnership. Instagram, TikTok, YouTube or Facebook).

Instagram 52

Instagram Analytics Product Launch Retail 52

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand.

Agency 52

Agency Marketing Creativity Consumer 52

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile.

Instagram 60

Instagram Social Media Software Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61

Konnect Agency

JANUARY 21, 2021

Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic. Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions.

Consumer 52

Consumer Marketing Social Media Instagram 52

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? What’s the one social platform that’s seeing massive engagement for brands? Same thing for the @targetstyle Instagram account.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Cision

AUGUST 3, 2015

” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. What I want to do in this post is reintroduce you to Snapchat: demographics, how it works, and how brands are using it to communicate. How do brands leverage Snapchat content?

Mobile 120

Mobile Advertising Advertising Facebook 120

Cision

FEBRUARY 19, 2016

When you hear “social media,” you probably think about your friends sharing pictures of their dogs or kids, checking in to their favorite restaurant, posting a filtered photo of their dinner on Instagram, or live tweeting #TheBachelor or the Super Bowl. Seeking recommendation requests within your product/industry category. Conclusion.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes.

Social Media 60

Social Media Trends Apparel Media 60

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? You want them to spread the word, so you increase awareness about your brand and what you have to offer. Instagram accounts. One of the best ways to secure coverage from relevant media is by sending a press release.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Beyond PR

JUNE 28, 2018

About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior. Doing so requires the ability to listen across social channels to understand what conversations around your brand, products, or messages are driving engagement.

Analysis 40

Analysis B2C Case Study Product Launch 40

Prohibition

OCTOBER 20, 2022

With over 67% of brands using Instagram for influencer marketing, it’s no wonder this social media strategy is changing the course of traditional marketing. To put simply, influencer marketing usually involves a brand collaborating with an online ‘personality’ to market one of its products or services. simplygrowfood).

Instagram 12

Instagram Radio Education Product Launch 12

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60