How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

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How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Instagram is fun. Not sure what adjective would describe your brand’s voice?

5 Ways to Tell a Brand Story With Instagram

Cision

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. Are trends like Throwback Thursday advantageous to your brand? At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. If you can figure out the answers to those questions, you can determine which Instagram advice to follow and which to kick to the curb. What imagery encapsulates the brand?

How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyGym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

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The Instagram hokey-cokey….

The Resolution Blog

Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote : Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.

How Instagram’s New Features Help Brands Target New Audiences

Cision

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your Instagram connections, the Search and Explore pages now include posts from outside your network.

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. You can backdate posts on Instagram.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

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How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Every time you publish a new post, Instagram notifies you of likes and comments. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand.

How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. Follow these five tips to help your brand leverage the new resolution like a professional photographer: 1. If you plan on incorporating one of Instagram’s borders, think about how much that will take away from the original picture as well. Register for Jenn Herman’s Instagram webinar today! Best Practices Featured Instagram Instagram for Business

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

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Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. What Does This Mean For Your Brand?

6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. William Arruda , commonly referred to as the “ father of personal branding ,” has been a champion of the concept since 1997. Back then—before LinkedIn and even Google—personal brands looked a lot different.

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How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online. Brand awareness.

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? When you think Instagram, think about producing images.

Top insider tips for building a strong brand on Instagram

Agility PR Solutions

Instagram is a social network that notes the biggest growth of all social platforms. Nowadays, pretty much anyone can build a brand there, but to build a […]. The post Top insider tips for building a strong brand on Instagram appeared first on Agility PR Solutions. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is.

How Instagram offers unique marketing opportunities

PR Daily

Here’s how Instagram is leading the way. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Before October 2017 , adding a link to your Instagram bio was the only organic way (without sponsorship) for stores to drive traffic from Instagram to their landing pages.

How your brand should really use Instagram Stories

Agility PR Solutions

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. The post How your brand should really use Instagram Stories appeared first on Agility PR Solutions.

8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram doesn’t allow for third-party services to schedule your posts. Find and follow other users on Instagram.

How to Connect With Your Instagram Audience

Cision

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Want more strategies for using Instagram? Here are six of Jenn’s key tips for connecting with your audience on Instagram: 1.

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads.

Instagram takes to Twitter to address algorithm rumors

PR Daily

Instagram is keen to defend its algorithm, even on another social media platform. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam. View this post on Instagram. OZMA Ladies, — Due to Instagrams algorithms, our friends aren’t seeing our posts. Instagram has been vulnerable to such rumors since it changed its algorithm in 2016. The promised Instagram apocalypse never truly descended.

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. John Kaplan, group creative director at Centerline Digital , shares why UGC is a good option for brand managers during this crisis: PR Daily: Why should brand managers turn to UGC in a crisis? Kaplan: Aggregating content from users is a good way for brands to stay connected to their loyalists by inviting them to participate with the brand.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Instagram opens post scheduling to brand managers

PR Daily

Social media pros, rejoice: Now you can schedule branded Instagram posts. On Tuesday, the platform announced that businesses on Instagram can now schedule posts, view other organizations’ profiles, and view posts in which they’re tagged. Post scheduling works for all organic content, but brand managers won’t be able to schedule ads. Instagram says the API is available to all of Facebook’s Marketing Partners. and Instagram Partners.

For food and beverage brands, COVID-19 creates unique litmus test

PR Daily

Forward-thinking brands are demonstrating their ability to nimbly pivot and provide creative solutions that address new consumer needs. Brands who took the initiative to make proactive adjustments in the first month of the pandemic have wowed us with their responses. Plant-based protein brand Impossible Foods regularly posts recipe ideas and live tutorials for healthier versions of comfort food recipes. Brand Journalism Branding COVID-19

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10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine. Build your brand.

4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Decide what actions matter most when measuring Instagram efforts.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements. Leverage Your Media Coverage and Grow Your Brand.

6 Ways to Get More Instagram Followers for Your Business

Cision

A recent bug gave some Instagram accounts as many as 100,000 new followers. Check out these six ideas to organically grow your brand’s following: 1. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement.

Why brand managers should choose Instagram over Snapchat

PR Daily

Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers. Snapchat vs. Instagram. Brand managers and celebrities caught on to the fad, giving fans a more personal, behind-the-scenes peeks into their worlds without having to send photos and videos directly. Enter: Instagram. When it came to visual storytelling, Instagram once took the cake.

7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)

Communications Conversations

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. Nordstrom uses rooftop Instagram installation to promote sale.