Books Internal Measurement Training 
Wadds Inc.
MAY 1, 2024
Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia.
Wadds Inc.
MARCH 19, 2024
As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.
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Wadds Inc.
FEBRUARY 15, 2023
But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The book is split into three sections. People are as crucial as plans throughout this book.
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.
PRSay
OCTOBER 12, 2018
Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Others are attempting to clarify the obscured lines between trained journalists and the media. Register here for the video training and save $100!
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.
Stephen Waddington
JULY 6, 2022
Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited.
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