Beyond PR

MAY 18, 2016

The skill sets required to succeed in marketing are vastly different today and will only change further going forward,” writes Ken in Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation. “To Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland, and comic books.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

It’s a book that I return to every couple of years. 2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Solo PR Pro

DECEMBER 11, 2018

Before we dig in, let’s note Rival IQ’s methodology for these findings: Engagement is defined as “measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions.” Hotels & Resorts. Influencers. Nonprofits. Sports Teams. Influencers: Think Influencers own Instagram?

Social Media 45

Social Media Report Fashion Instagram 45

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We can use it to measure and evaluate our success. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why not book me for a speaking gig ?

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Its strength, to me, lies in its original offering, the “universal&# address book which allows you to keep your contacts current even if you switch jobs, i.e. email services, and so on.

Tools 100

Tools Google Twitter Facebook 100

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 13) Mike Stelzner. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Test it out by writing to m.me/cisionglobal What could be more customer service-y than an unsolicited autoresponse? Improved Comments Plugin. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Conversations

OCTOBER 20, 2015

I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. So yes, what I read influences me.

Conference 40

Conference Meeting Case Study Film 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Noooo… I’m no guru.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? How do they make it happen? This is where it gets interesting. Wanna Subscribe?

Travel 79

Travel Case Study Creativity Advertising 79