Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Negative emotions, crises, personal events do not stop, depleting all internal resources? Bestselling book author, cancel culture researcher.

Energy 52

Energy System Exercises Examples 52

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media Internal International 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Your shares will help build a reputation as a future source who drives results for them. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Book a free consultation with us today! Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Years later, as a college student at Indiana University, he developed a course on comic books.

Television 60

Television Course Newspapers Reputation 60

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

MAY 28, 2021

In my letters from external reviewers – these were mentioned, but also the work I have done with my books, community building in #SMprofs, teaching, and the industry. This was noted by everyone – internal and external – to UofL. UofL became an Adobe Creative Campus during this time), and more. Trust your gut.

Education 52

Education Conference Community Leadership 52

wiredPRworks

NOVEMBER 30, 2018

If you’re ready to create buzz for your speaking business and/or book(s) with innovative PR tools to generate more attention, leads, sales, and applause, register right now! About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49

wiredPRworks

NOVEMBER 30, 2018

If you’re ready to create buzz for your speaking business and/or book(s) with innovative PR tools to generate more attention, leads, sales, and applause, register right now! About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Wondering how a document with less than 500 words can promise so much?

Writing 40

Writing How To Engineering Education 40

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Management must listen and engage in these conversations in order to learn and avoid reputational damage. #8 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book.

Social Media 56

Social Media Conference Travel Internal 56

Karen Freberg

JUNE 11, 2018

That is, the International House of Pancakes, or IHOP. These are some of the strategies I have discussed in my social media book and will be highlighted in HubSpot’s new social media certification plan. This can be done for both positive campaigns, but can also be used in crisis communications. Translating buzz to action.

Social Media 42

Social Media Case Study Media Creativity 42

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

Sword and the Script

JULY 24, 2018

It’s an impossible situation when you’re negotiating with a business leader that hasn’t picked up a marketing book in the 20 years since college. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stuart Bruce

FEBRUARY 21, 2015

Reading books – enjoyable, increases your knowledge and gets you 10 easy points. The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. That’s why the latest PR books are particularly good for CPD. Custom activities.

Case Study 60

Case Study Conference Training Wikipedia 60

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. What is your idea of PR nirvana? When people “get it” about PR. Mat Wilcox.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

PR Conversations

JUNE 18, 2014

As a leader and innovator in advertising , it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.).

Advertising 76

Advertising Advertising Agency Publicity 76

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. The book is available on Amazon.com and BeharBooks.com.

Print 64

Print Social Media Web Television 64

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. has emerged as a standard-bearer for precision in Public Relations, synonymous with innovation and creativity. M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Karen Freberg

JUNE 24, 2017

Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. So, who won the brand station contest in my book? My conclusion from attending? ABSOLUTELY. Seeing (and meeting the humans behind) the award winning work. Thanks, Kerry!).

Education 40

Education Conference Social Media Sports 40

Cision

OCTOBER 17, 2015

However, a single tweet could just as easily boost an employer’s reputation. Get Cision’s free e-book today! Your brand probably has an internal hub for recognizing inter-departmental achievements, but why should you keep what you accomplished secret? Images: Bill Bradford , Chris Lott ( Creative Commons ).

Employee 120

Employee Brand Branding Social Media 120

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114