Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. Maxim: It is currently legally regulated, as it has always been, of course. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. What inspired you to write the book? When I was 8 years old, I wrote in my diary that I wanted to be a “writter.”

Interviews 104

Interviews Content Marketing Writing Journalism 104

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. I’ll show you exactly how to do this the easy way. Click Here.

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Cision

JANUARY 25, 2016

Of course it’s not that simple. We only have a handful of trusted friends (despite what Facebook says). Facebook may label our connections as friendships, but the large majority of most people’s social networks consist of acquaintances that may not have the influence over their network that we might predict.

Social Media 120

Social Media Media Facebook Software 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. What inspired you to write the book? When I was 8 years old, I wrote in my diary that I wanted to be a “writter.”

Interviews 60

Interviews Content Marketing Writing Journalism 60

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. From how to approach Facebook Live to creating Snapchat ads for students and many more. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

SEPTEMBER 26, 2016

Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post.

Tools 120

Tools How To SEO Writing 120

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. If you read as many self-improvement books as I do, you could say “I’ve been on a journey”. This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.

Communications 104

Communications Community Measurement Study 104

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? Faxing press releases was still fairly high-tech, we produced a 200-page hard copy clip report every week, and we used gigantic books of media contacts – which were updated annually – to create our press lists. My favorite social media platform is…Facebook. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary).

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. These have helped me shift my PR habits toward a more strategic, measurable operation.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

OCTOBER 1, 2016

We were heading into AMEC Measurement Month (September), and I was ruminating on measuring what really matters. Now, neither of my siblings lives in India (and of course, you know where I am). Tons happened while I was there – maybe some day I’ll write a book about it! Focusing on what really matters.

Banking 40

Banking Measurement Course Community 40

Waxing UnLyrical

JANUARY 23, 2015

I mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” Or: “Of course your firm can be my agency of record. Measurement. The battle for smart measurement to become the norm has been an uphill one. Or: “Never mind about [mainstream media outlet]!

Trends 40

Trends Measurement Analytics Education 40

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 14, 2010

Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. margaretbrady gave me a laugh when she said Of course, the client meant the Barcelona Principles. Were you inside my head when I wrote the problem with PR ?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 7, 2010

Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

FEBRUARY 6, 2011

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection. Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! What a cast of characters.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Mark as read Approve comment But of course, Steff! Id be honored.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 19, 2010

Of course, I am making some assumptions here. Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Chances are good the searcher may select VolunteerMatch or idealist.org prior to finishing the complete search. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. Connect with : PRConversations via Facebook or Twitter: @PRConversations. Can we do that?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

AUGUST 25, 2010

Cha-cha-change Of course, things have changed a lot in just a few years. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. If you use Seesmic , you can also save items from your Twitter and Facebook streams. I don’t.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 11, 2010

Why, they went to war , of course. Comment as pts moderator Jagan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! The newly-formed countries of India and Pakistan each wanted control of strategically-placed Kashmir, so what did they do? Image: taruntej via Flickr , CC 2.0

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

OCTOBER 11, 2010

Of course I would. Of course Columbus wasn’t perfect. Comment as pts moderator Alexandrafunfit Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Image: peterc8800 via Flickr, CC 2.0

Measurement 47

Measurement Tourism Blogging Twitter 47