ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Everyone should be accommodated – no matter their location. And maybe it’s better they did.

Media 294

Media Trade Shows Travel Interviews 294

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Wadds Inc.

MARCH 28, 2023

We use alternative phrases to to create clear space from the negative reputation associated with public relations as misinformation and spin. The outcome is reputation and trust. I’ve identified more than a dozen synonyms and descriptions for public relations practice through research literature over the past 120 years. Here are a few.

Publicity 52

Publicity Corporate Reputation Internal 52

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 80

Corporate Airlines How To Crisis 80

Wadds Inc.

APRIL 26, 2023

Agency order books are still moving, but clients are cautious. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out. What book was this?

Leadership 40

Leadership Social Media Corporate Conference 40

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility. Get more PR tips now.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Mark My Words

FEBRUARY 2, 2022

And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. Bluntly, if you want a strong reputation, you need to be making the world a better place. Brewdog’s downfall has been a long time coming.

Reputation 60

Reputation Government Corporate Ethics 60

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. 7. Integrate Your Overall Corporate Crisis Plan. In today’s world, crisis management comparable to choose your own adventure books. 5. Create Messaging Platforms.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Your shares will help build a reputation as a future source who drives results for them. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Negative emotions, crises, personal events do not stop, depleting all internal resources? Bestselling book author, cancel culture researcher.

Energy 52

Energy System Exercises Examples 52

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Visit one of our (on demand) webinars or book a discovery demo with one of experts. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Give back however you can, personally, professionally, corporately.

Creativity 116

Creativity Employee Newspapers Crisis 116

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Book a free consultation with us today! Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assisting an organization to sell books or some other product or service is not.

Pinterest 120

Pinterest Case Study Internal International 120

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. What do you think are the keys to building and protecting a brand’s reputation? Image via Kim Spear.

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

JULY 24, 2018

It’s an impossible situation when you’re negotiating with a business leader that hasn’t picked up a marketing book in the 20 years since college. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. 6) You don’t have the right players involved.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR in High Definition

SEPTEMBER 30, 2016

If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. That might mean reputation, sales, etc.–get As you can see, this edition was one for the record books and as always, our time was up way too soon. Amirite ladies? This month’s #measurePR’s edition was no exception.

Measurement 40

Measurement Meeting Comparison Banking 40

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Newmont Mining’s three main objectives focus on increasing brand awareness, improving reputation and managing risk. Find her on Twitter @kathryngaab.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Notified adds coverage books. Does reputation top profit?

Software 121

Software Case Study Advertising Advertising 121

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. The book is available on Amazon.com and BeharBooks.com.

Print 64

Print Social Media Web Television 64

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics.

Publicity 118

Publicity Corporate Reputation Community 118

PR Conversations

JULY 20, 2015

Yet because Fringe shows are the result of a lottery win, partiality towards reputation and profile (converting to ticket sales) mainly rests with patrons in terms of how big the audiences will be, particularly as the festival advances. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. This also brings indirect costs.

Brand 109

Brand Branding Reputation Corporate 109

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Ethical Voices

MARCH 28, 2022

I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have. Champions.

Ethics 52

Ethics Strategy Real Estate Local 52