Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings.

Automotive 91

Automotive Interviews Technology Mobile 91

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Key hyperlinks to the brand/product website. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

PRSay

NOVEMBER 13, 2022

By the following day, she thought he might be annoyed with her for working so much on a book assignment and not with BBC pieces. That was one of her takeaways from her research on the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Instagram 125

Instagram Interviews Report Internal 125

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

PR for Anyone

JUNE 23, 2021

Free PR Interview Transcript. So what you first want to do is just check with who you booked with. They don’t necessarily unless you have booked a package that includes everything wrapped up in one. So let us handle that, I mean most of the time our services are free to book so you shouldn’t have to worry about this.

Travel 130

Travel Television Insurance Insurance 130

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Agreeing to an interview and then becoming a no-show. What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

Rock the Status Quo

AUGUST 15, 2014

Robin Williams’ tragic death leaves consumers at high risk of identity theft. billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

SEPTEMBER 25, 2018

As a PRSA Fellow said in a confidential interview last year : “The PR person can be the conscience, but are they listened to? Yes, it can be time consuming, as it may require a few conversations at the coffee shop or a lunch appointment. Are they respected? Are they at the table? So how do we do this effectively?

Ethics 114

Ethics Interviews Education Internal 114

Shift Communications

DECEMBER 12, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? An author; his most recent book is ‘ CTRL ALT Delete.’ He has also authored another book called, ‘ Six Pixels of Separation ’.

Marketing 130

Marketing Technology Conference Interviews 130

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

5W PR

NOVEMBER 23, 2022

For instance, a publishing house can use a solo show to review a book. An interview format is effective when listeners want to listen to other people’s stories. A solo show may be perfect for brands that want to get deep into topics that their clients want to hear about. Give importance to length and frequency.

Marketing 88

Marketing SEO Interviews Creativity 88

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. However in terms of being inspired by reading I recently finished a great book by Tina Fey.

Creativity 120

Creativity Comparison Consumer Examples 120

Bianchi Biz Blog

AUGUST 17, 2023

We have a booth booked!” Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. Not Realizing You’re Already Running Behind We hate to tell you this, but chances are you might already be behind in your CES PR planning.

Automotive 76

Automotive Mobile Technology Resources 76

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. sometimes email is the right channel, for example?—?but

Measurement 120

Measurement Case Study Pitching Agency 120

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. the reporters likes to schedule interviews through? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JUNE 30, 2022

We have a booth booked!” You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Not Hitting the Books. Not Realizing You’re Already Behind. But we’re already registered! But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. After covering it for the Detroit Free Press, I wrote a nationally published book telling the inside story: Detroit Resurrected: To Bankruptcy and Back. We’re looking for fresh angles on stories that affect the average consumer. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. Practice consuming and producing different types of communication channels. Be a student of the craft.

Reputation 120

Reputation Newspapers Sports Travel 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January.

Company 52

Company Technology Meeting Hotels 52

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PRSay

JUNE 28, 2018

Read books. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Watch movies.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? What are some of the key components of a successful marketing strategy?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.”

Social Media 120

Social Media Reputation Crisis Media Training 120

Konnect Agency

NOVEMBER 9, 2021

With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. and media-ability (for interviews, product trials, events, etc.) can take longer than normal.

Creativity 59

Creativity Analytics Guidelines Agency 59

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Isn’t this more time-consuming? But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast!

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57