Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

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Pitching Media Print Social Media 124

Karen Freberg

DECEMBER 23, 2020

I also had one other project that took my full attention for most of the year, and that was my second book. This year marked the release of my second solo book, Discovering Public Relations , to the world. I have thoroughly enjoyed talking to many students and professors about the book, and what they think of it!

Social Media 78

Social Media Media Conference Community 78

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

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Writing Chemicals Conference Resources 105

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Small Business Social Media Radio Media 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

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Community How To Marketing Data 91

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.

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Brand Branding Reputation Financial 122

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

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Reputation Social Media Reddit Media 88

PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day.

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Exercises Social Media Television Comparison 130

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

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Social Media Trends B2C Media 52

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Thank you Gary for pointing this out!

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Social Media Media Education Industry 45

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This is a big one for me.

Social Media 52

Social Media Media Video Course 52

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

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Social Media Media Pinterest Education 72

Konnect Agency

JULY 2, 2020

After reading his best-selling book, Never Split The Difference as part of a much-enjoyed work book club, I’ve narrowed down my description to the following: listening with intent, gathering information to guide the conversation and leading with empathy to achieve the desired result, no matter what that is.

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Social Media Strategy Publicity Media 91

Karen Freberg

MAY 11, 2020

HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics. A lot has happened in social media since the first version of this certification was released back in 2018.

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Education Social Media Media Resources 59

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Give travelers a taste of your destination before they book the ticket. Support the communities that make the magic happen.

Travel 78

Travel Consumer Strategy Tourism 78

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. He also makes predictions about the future of this intuitive, ever-changing industry.

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Internal International Print Leadership 90

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

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Media Newspapers Google Energy 198

Karen Freberg

SEPTEMBER 8, 2018

Taking action is crucial on social media. We all have the tendency of asking ourselves – should I be doing this on social media? It was also special to chat with Brian as well because I was able to tell him he was featured as someone to note and follow in my book (Chapter 3 in the personal branding chapter).

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Social Media Media Conference Education 71

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

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Analytics Marketing How To Community 231

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

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Pinterest Viral YouTube Mobile 71

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there?

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Brand Branding Social Media Employee 256

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

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Instagram B2C YouTube Facebook 214

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases.

Trends 78

Trends Brand Branding Viral 78

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. We’ve published the fifth edition of the book this week.

Case Study 201

Case Study Conference Exercises Print 201

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 65

Social Media Video Viral Brand 65

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

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Report Energy Print Measurement 203

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

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Data Media Case Study Social Media 42

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. to 1:00 p.m. About Spin Sucks.

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Communications Community Blogging Industry 208

Rock the Status Quo

DECEMBER 23, 2014

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community!

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eBook Pitching How To Media 172

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

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Storytelling Airlines Film Energy 130

Karen Freberg

AUGUST 12, 2018

Official launching of my book. After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! Not only was I launching my new book (YAY!), This is REAL!

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Meeting Conference Social Media Community 50

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Karen Freberg

FEBRUARY 22, 2019

The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. We need to make sure our students are getting both sides of the art and science of social media.

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Social Media Media Groups Industry 48