Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., If they call, text or email me with something that could have waited until the morning, protect your valuable home/family time.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

DECEMBER 21, 2018

They highlight what is important within a mishmash of related ideas. This will help you and the organization to start to narrow your focus and wrangle all the ideas floating around. What are very specific goals and how can they be measured? How can they help or hinder you get to your goal? One checkmark per idea.)

Strategy 88

Strategy Analysis Small Business Measurement 88

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

David PR Group

OCTOBER 9, 2015

Several situations suggest otherwise: Elizabeth, the owner of a literary agency who has represented numerous New York Times bestselling authors, found herself in the middle of a “he said / she said” argument with an aspiring author. As an agency assistant, Janice was tasked with fact-checking author bios. And it is so easy to do.

Reputation 40

Reputation How To Agency Writing 40

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. A good carpenter can pound straight nails with a rusty hammer just as well as a new one. For the carpenter, this meant the advent of a nail gun, which can fire three nails into place in the same time it takes to pound one with a hammer.

Tools 67

Tools Marketing Advertising Advertising 67

Stephen Waddington

JUNE 26, 2018

We’re beginning to get a handle on how AI is impacting the business of PR. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. You can review the results in this document. You can read my analysis of Valin's work and download his paper here.

Ethics 69

Ethics Analysis Technology Data 69

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? The probability of something bad happening. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JULY 25, 2023

Body mists are perfect for those who prefer a more casual and effortless approach to fragrance, and they are an excellent option for the warmer months when heavy perfumes can feel suffocating. This ingenious product not only helps protect the scalp from harmful UV rays but also absorbs excess oil, refreshing the hair between washes.

Trends 78

Trends Trade Shows Banking Retail 78

Communications Conversations

APRIL 12, 2018

I’m just a guy with a blog. I’ve seen it from brands and agencies I’ve never heard of. And, I’ve seen it from brands and agencies right here in Minneapolis–brands and agencies that should know better (and are actually touting their services in this area–unbelievable!). H-O-R-R-I-B-L-E.

Examples 60

Examples Pitching Writing Agency 60

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What You'll Get from Reading This Post.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. PR as an Accidental Career. I panicked.

How To 115

How To Film Agency Corporate 115

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. Evolution of PR 20/20’s Pricing Model. Seems easy enough.

Agency 40

Agency Marketing Software Resources 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Still reading? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. One picture used to accompany one blog post cost them $4,000.

Creativity 71

Creativity Video Interviews Blogging 71

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

MaccaPR

NOVEMBER 10, 2015

Here’s a look inside some of the most memorable ideas that I walked away with. Social is here to stay and we need to figure out how we can be part of that ecosystem.” Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” Getting approvals can be a hard slog.

Brand 48

Brand Branding Local YouTube 48

Sword and the Script

SEPTEMBER 2, 2014

Steve and I are on opposite coasts, and what’s amazing is how a few hundred social media exchanges over the course of several years can lead to…a real friendship. . You’re background suggests you “grew up” in PR but eventually broadened into marketing –what lead you to follow this path? I quit my job went to work at a PR agency.

Content Marketing 111

Content Marketing Mobile Google B2B 111

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? If not the boring traditional media, we anticipate that our brand community and identified external influencers will eat it up and amplify the automated canned awesome sauce messages we provide to you even more!” ” [Then the voices drop to conspiratorial whispers]. ….

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

SEPTEMBER 29, 2021

It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. View Can we press release that? The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. What can a middle-aged white man tell you about diversity?

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

MaccaPR

APRIL 10, 2018

What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Then, less than a week later, deputy White House PR spokesperson Raj Shah gave special counsel Robert Mueller a dream gift. For answers, the MaccaPR blog reached out to our friend Stacy Bettison, Esq.,

Reputation 89

Reputation Wikipedia Conference Strategy 89