Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 2) Blogging benchmarks. . >>> 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog. EAT can help you become a credible resource. Why Write Press Releases?: We can help. .

Writing 99

Writing SEO Consumer Crisis 99

PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. This blog is here to remind you. There’s no harm in playing on this sentiment when writing headlines.

Writing 104

Writing Education Tools Resources 104

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. What makes it so important that we would write about it so often? Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

HMA Public Relations

OCTOBER 13, 2017

In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts. The post The “I Don’t Know What to Write About” Blog Post appeared first on HMA Public Relations. Writer's block - we've all been there. Click below for more].

Writing 40

Writing Blogging Resources Publicity 40

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. Distribute strategically and proactively.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing.

Writing 100

Writing Resources Marketing Communications 100

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. If your competition blogs, do podcasts. Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Internal International 61

Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” What is SEO? “Big Can PR teams “earn” backlinks?

SEO 203

SEO Engineering Google Examples 203

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 61

Writing How To Examples Consumer 61

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 77

Resources Creativity Publicity Local 77

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Cision

APRIL 6, 2016

I use Help a Reporter to find sources for articles I’m writing, and I’m always very specific to say “send tips directly.”. If you want to get quoted in articles and blog posts, do what the reporter asks. Here are some of the mistakes I’ve seen that you can avoid. You Don’t Follow Instructions. Guess where those emails go?

Resources 120

Resources Report Interviews Writing 120

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers.

Twitter 347

Twitter Social Media Community Conference 347

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

Doctor Spin

JANUARY 19, 2024

Doctor Spin | The PR Blog. link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. Doctor Spin | The PR Blog. The Platitude Sickness: The Trash of Corporate Writing. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 2 Silfwer, J.

Communications 52

Communications eBook Leadership Corporate 52

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Fun post to write. I felt great.

Blogging 60

Blogging Airlines Hotels Social Media 60

Karen Freberg

JANUARY 1, 2018

2017 was a great year for me, and I am now beginning to write on this blog in my 12th year. I started this blog right after I finished my eligibility as a track and field athlete at USC in 2006. I was reading a great blog post by Jessica Smith about her journey in blogging (she’s a must follow for social media!)

Blogging 41

Blogging Social Media Writing Education 41

Communications Conversations

NOVEMBER 30, 2017

Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.”

Corporate 68

Corporate Blogging Trends Resources 68

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49