Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking resources and tools. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. Determining your budget early in the process will allow you to build a realistic marketing strategy based on your available resources.

Marketing 68

Marketing Resources Advertising Advertising 68

Cision

JUNE 14, 2016

What I want to do in this post is share a list of resources that may help to develop new content ideas. When I shared this resource in the comments of a post, another reader shared that the information that Wordfence shared wasn’t discovered by the Wordfence folks but by a programmer on an industry-specific forum.

Google 120

Google Newspapers Trends Print 120

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

Blogging 87

Blogging Print Mobile Writing 87

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Will you set up a digital newsroom to host everything or mail out a printed newsletter? While budget and resources may also have a large say in how you approach content creation, make sure you focus on your target audience, too.

Journalism 120

Journalism Strategy Brand Branding 120

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. Content Authenticity Statement: 95% of this blog article was human-generated. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 95

B2B Marketing Measurement Social Media 95

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Here are a couple ideas; Media resource. Are they articulate?

Leadership 83

Leadership Print Training Radio 83

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Waxing UnLyrical

JUNE 14, 2018

Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Dedicate Time to Your Career. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). A digital newsroom is an online hub where journalists, bloggers, and the public can access press releases, images, videos, and other media resources related to an organization.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

OCTOBER 31, 2018

Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. “Resourcefulness > Resources” One thing I hear all the time from clients (especially when it comes to social media marketing): “We don’t have the resources.”

Resources 68

Resources Corporate Social Media Print 68

Sword and the Script

OCTOBER 25, 2022

More expectations of producing more with less resources increased focus on CSR, DEI, etc.”. Increased workload with no increase in resources.”. From print to digital. Not to mention, trying to determine the most effective use of limited resources when using social media remains a growing challenge.”. More with less.

Communications 124

Communications Crisis Internal International 124

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Google Analytics Website Traffic.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

NOVEMBER 28, 2017

For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. PRSay blog contributor, Ashley Walters, APR , offers excellent advice for SMBs to think about, “Before you send one pitch email, make sure you set your success criteria. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

PR 20/20

AUGUST 22, 2017

Why do we need a blog? The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses.

Communications 105

Communications Community Crisis Film 105

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Sharpen your research skills by learning how to dig into data and other resources to find out relevant insights for your brand.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. 2017 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

5W PR

APRIL 9, 2019

A business that finds tangible ways to improve its community may have more resources than just one individual to make an impact. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

Consumer 60

Consumer How To Advertising Advertising 60

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. Want more blogs like this? What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 98

Pitching Consumer How To Education 98

ReimaginePR

MAY 9, 2016

Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. Check it out! Click Here. Let’s Define Authenticity First. Click Here.

Writing 120

Writing Storytelling Brand Branding 120

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Google Analytics Website Traffic.

Report 52

Report Data SEO Analytics 52

ReimaginePR

AUGUST 15, 2016

Keep things on track during your rebrand with this helpful resource. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Printed literature. If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Click Here. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses.

Communications 81

Communications Community Crisis Film 81

Communications Conversations

OCTOBER 15, 2019

It’s easier to build meaningful relationships with reporters who can get to know you as a resource on a specific industry. Cloud) and print (The Minneapolis St. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. Get face-to-face time.

Media Relations 100

Media Relations Pitching Media Report 100