Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

Social Media 73

Social Media Ethics Trends Viral 73

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memes are a perfect way to cash in on existing viral trends.

How To 76

How To Marketing Viral Community 76

Mindful Marketing

MAY 31, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money. The other seven SGN installments also drew big audiences, each in the millions. Just cashed out?

YouTube 67

YouTube Resources Crisis Viral 67

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" A final lesson for our MaccaPR blog readers? Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects. Your Customers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. And here's my interview that first appeared on the conference blog.

Marketing 65

Marketing Conference Advertising Advertising 65

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56

Brand Branding Instagram Community 56

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. Please support my blog by sharing it with other PR- and communication professionals. Promote your superhero solution intensely.

Strategy 52

Strategy Real Estate Case Study System 52

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR in High Definition

DECEMBER 17, 2018

To prepare for the changes, we held a session on GDPR and what it meant for marketing data, to ensure industry experts were up to speed and in the know. The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

YouTube 48

YouTube Ethics Crisis Industry 48

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. reading and traveling.

YouTube 87

YouTube Viral Video Social Media 87

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. For example, a link to YouTube might feature in the social copy and not an embedded video. Nonetheless, you should still consider avoiding making videos overly long and dragging.

Video 62

Video Social Media Instagram Media 62

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube. How do you break through the noise?

Viral 100

Viral Video Strategy YouTube 100

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. I spoke with a gentleman who had a well-documented public meltdown that went viral. If it is on your own social media account or blog, this may be simple.

How To 40

How To Reputation Viral Airlines 40

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Recent B2B marketing video statistics. 3 Prerequisites for B2B marketing videos.

B2B 137

B2B Video Marketing Survey 137

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Julie Staadecker, Account Director.

Print 60

Print Media Travel Wireless 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. See how they market online. Also take a tour of their websites and blogs. Do they have a blog? Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

AUGUST 7, 2018

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. While I applaud the marketing experimentation and courage, as more and more people do this it has evolved from a novelty to noise.

Video 60

Video Marketing Viral B2B 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. However, it also comes with a distinct drawback.

Crisis 271

Crisis Brand Branding How To 271

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. Content marketers in all industries can learn from these examples.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. See how they market online. Also take a tour of their websites and blogs. Do they have a blog? Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ” Subscribe to Mindful Matters blog.

Sports 70

Sports YouTube Television Viral 70

Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? ” Social media shares of the pics quickly made Fiji Water Girl one of the web’s hottest trending topics and, according to Apex Marketing, earned Fiji about $12 million in free media exposure. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 87

Video Facebook Twitter Viral 87

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense.

eBook 108

eBook Infographics Pinterest How To 108

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. ” – Brian Rudolph, Verifone. 2. “The best tip I can provide is to breed rivalry.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. ” – Brian Rudolph, Verifone. 2. “The best tip I can provide is to breed rivalry.

Social Media 45

Social Media Media Storytelling Local 45