ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. In addition, there is a major trend towards increasing climate financial reporting.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. There are some PR tactics that can help. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

DECEMBER 28, 2010

And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. Even when I am reading blogs or catching up on Reader. Tell me a story and Im yours.

Publicity 95

Publicity Facebook Twitter Measurement 95

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. The deal size has a direct impact on the PR strategy and will shape the go-to-market approach. There is an obvious desire by these outlets to break news exclusively.

How To 149

How To B2B Pitching Storytelling 149

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). Here’s an extract: “How to create interesting content for a boring product or stale industry. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. For starters, technology survived the new millennium, and our co-founders graduated (we think?).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. For starters, technology survived the new millennium, and our co-founders graduated (we think?).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 103

Software Reddit Marketing Survey 103

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 170

Marketing Employee Content Marketing Training 170

Masters in Communications

FEBRUARY 12, 2022

As these new channels and pathways continue to grow, they bring a whole new set of paradigms. Further details including information on other types and new media are in the section on types of mass communication. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52