PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. A company needs to focus on its own product, service and value offering, and not get distracted by hype that isn’t relevant to where they are positioned in the market. Don’t rush a POV Joining conversations is a key part of PR.

Case Study 62

Case Study Media Training Reputation Training 62

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Watch that and then figure out which media outlets you. It’s up to you to tweak the story so that it works wherever you send it. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

PR in High Definition

OCTOBER 27, 2022

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

Film 62

Film Interviews Video Media Training 62

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Want more: Read her recent PR Rock Star interview for ample reasons. I’ve talked about Natalie on this blog before–recently, in fact. And, I know he’s fair-and-balanced manager.

Social Media 141

Social Media Media Marketing Leadership 141

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR for Anyone

SEPTEMBER 1, 2022

Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media.

Pitching 130

Pitching Video YouTube Viral 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Barokas

APRIL 23, 2020

Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

PR for Anyone

SEPTEMBER 16, 2022

Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. You won’t get covered if you don’t start. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. We give them their ideal interview. PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more?

Advertising 130

Advertising Advertising Publicity YouTube 130

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. So I want to invite you to head over to my blog at. This week, I want to give you some PR campaign examples.

Examples 130

Examples Pitching YouTube Video 130

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate.

How To 56

How To System B2C Training 56

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JUNE 30, 2022

I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? This week I’m going to talk about publicity and marketing. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Polaris

APRIL 28, 2015

They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Key messages are the 2 or 3 points you want to communicate.

How To 100

How To Marketing Writing Training 100

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Your CV, LinkedIn, Website or blog should all form a cohesive summary of what you’re about. A stagnate profile.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page.

Creativity 100

Creativity Pitching Writing Conference 100

PR for Anyone

JULY 21, 2022

You’ve got two weeks until August so pitch away… There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about.

Pitching 130

Pitching Television Media Real Estate 130