Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 88

Data Enterprise Survey Instagram 88

The Proactive Report

JUNE 18, 2021

Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years.

Small Business 213

Small Business Fashion Groups Local 213

MaccaPR

JUNE 16, 2016

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below).

Social Media 48

Social Media Healthcare Marketing Media 48

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Welcome to agency life. Here’s a few tips for learning the ins-and-outs of a new market or industry.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

AUGUST 21, 2018

NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. NW: UserIQ’s goal is to transform the way SaaS companies engage with their customers so they can guide each user to success across web and mobile platforms. Tell us how that happened?

Marketing 65

Marketing Data Interviews Agency 65

Mora Communications

NOVEMBER 7, 2017

Meaning, you are able to reach your audience when you are featured on a news program such as CNN, Good Morning America or Fox News but you will be able to reach 2-3 times more people than your initial audience due to re-broadcasts of your appearance on the show and clips of the show being posted on the web.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words.

How To 111

How To Transportation Content Marketing Healthcare 111

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. It’s put the public relations business on a collision course with marketing.

Publicity 164

Publicity Ethics Data Community 164