Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

Flack's Revenge

OCTOBER 18, 2016

Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond.

Groups 120

Groups Study Transportation Technology 120

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Or, how do you ensure your internal marketing team is continually improving? Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The full paper has examples from various vertical markets including healthcare, energy and travel among others. Earned Media Poised for New Prominence in 2018 [UML].

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164