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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Think about what things hospitals measure in terms of marketing.

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How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –

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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Specific industries, such as healthcare, lag even further behind. The data management and security issues are clear, but there is also a growing ethical issue.

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We analyzed the top 100 brand stories from 2021. Here is what we learned.

NewsWhip

While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Their 4-day ticket promotion generated over 768k engagements and was the top Entertainment story of the year. . The top story categories. The companies with the most mentions. Daily Wire.

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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

This week I’ve been trying to jam two work weeks into one as I’ll be traveling to the middle east next week – Dubai to be precise – to speak to healthcare delegates at a GCC government conference. Where does time go? OK, so maybe that’s where my week went, but still, time sure does fly! It’s a great listen.

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Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

Social media listening is finding applications in healthcare. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. It’s a powerful example of modern marketing and public relations. Social media listening has become a booming business in the past five years.

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond. Following the launch of the Internet, the old saying was “the network is the computer.”

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