Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). Not necessarily.

Study 80

Study B2B Marketing Survey 80

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. “Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling.

Tools 125

Tools Analytics Software B2C 125

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). I had to learn more, and asked Mark if he’d entertain some questions for the blog.

Video 153

Video B2B Film Marketing 153

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. But there are a lot of vendors out there. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 117

Software Tools Publicity System 117

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Rock the Status Quo

FEBRUARY 9, 2015

Take advantage of the LinkedIn blogging platform – called long-form posts. When you click on the pencil, it launches the blogging platform on LinkedIn, where you can upload your article. How can you measure success of the long-form posts? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. His market size estimate jives with the $4.1

Software 93

Software Banking Technology Data 93

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy. BrightEdge.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. And now, here’s this month’s PR technology summary….

Internal 64

Internal International Data Media 64

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

JUNE 27, 2017

Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization. Yes, there should be a strategic vision, goals and objectives.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. click any image for higher resolution).

Case Study 118

Case Study Software Data Web 118

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Blog visitors might leave a nasty comment. By writing off their concerns, you convey that you operate on a different judgment compass, which is a quick way to get cynics to lose faith in you. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? ” was the consensus when we discussed posting comments and updates on blogs.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 28, 2022

AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. Let’s look at a few best practices for writing creative briefs for generative AI creators. Best Practices for Writing Creative Briefs for Generative AI. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111