ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. Unfamiliar? Let us know.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed? The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. So how can marketing teams compete with such a daunting adversary? Play them at their own game. Why lead generation works.

SEO 132

SEO Google Internal International 132

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. Did you know?

SEO 129

SEO Engineering Google Study 129

Deirdre Breakenridge

JANUARY 8, 2018

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

SEO 150

SEO Twitter Engineering Community 150

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Align your SEO strategy with audience research.

SEO 93

SEO Strategy Google Engineering 93

Agility PR Solutions

APRIL 18, 2019

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest blogging still work? What are the issues with […].

Blogging 78

Blogging Strategy SEO Marketing 78

Prowly

NOVEMBER 19, 2018

SEO is not simply stuffing keywords into your blog posts. The post 5 Most Effective Pillars of an Impressive SEO Approach appeared first on Prowly Magazine. It is mostly about designing an impressive and well-thought-out approach.

SEO 137

SEO Blogging Content Marketing Marketing 137

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational.

Blogging 92

Blogging Marketing Content Marketing eBook 92

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. “Do you realise the SEO juice that gives our company Dave?” Do PRs Need to Know About SEO? She was delighted.

SEO 120

SEO Engineering Content Marketing Agency 120

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Improve your SEO. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Of course, you do. You need some quick wins.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

The Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. So if quality content is the foundation of SEO and online visibility, how can you create quality content? Every page on the your website, blog post or article in your newsroom should be evaluated against this list. But you also need great quality content.

SEO 113

SEO Google Analysis Guidelines 113

Axia PR

MARCH 26, 2021

Spice up your company’s personality through blogging. Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies. Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic.

Blogging 62

Blogging SEO Web Reputation 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 105

Report Publicity Marketing Pitching 105

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

5W PR

NOVEMBER 23, 2022

Given below are some marketing strategies for podcasts. Using written content is a great SEO practice for podcasts. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. With the popularity of podcasts being on the rise, this is the best time to start a podcast.

Marketing 88

Marketing SEO Interviews Creativity 88

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73