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How Content Marketing and Link Building Fit Together (Infographic)

PR 20/20

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies. Now, it’s time to check out our infographic.

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Unlocking Success: Why Blogging is Important for Businesses

Prohibition

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. For a primer on keyword selection for SEO, have a look at this article.

Blogging 136
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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. SEO matters Creating interesting content is important, but so is making sure it can be found. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit. SEO basics'

SEO 155
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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. Publish more than once in the same blog. Offer an exclusive.

Writing 203
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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Relevant content can support SEO and even lead generation. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site.