Infographic: Have you checked all your SEO boxes?

PR Daily

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. . If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization (SEO).

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Consider hosting a company blog.

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What content marketing and SEO tactics should you use in your next PR campaign? With that in mind, let's look at how you can strengthen your PR strategy with content marketing and SEO.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

7 blogging mistakes to avoid

PR Daily

No matter what your purpose for blogging—whether it’s corporate, personal or you’re doing it for a living—there’s likely room for improvement. But it all depends on what kind of blogging you’re doing, and it’s critical to avoid mistakes. Blogging every day. Over-emphasizing SEO.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

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Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. To read about all the tips to attract new audiences, read the full infographic.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Step 2: Publishing the infographic.

Infographic: How to create content that produces results

PR Daily

Maybe you want your blog post to bring more traffic to your website. This infographic from Spiralytics offers tips for creating content that serves a clear purpose. SEO-focused content should include high-quality links. Content Marketing Infographics

Link-Building Explained: Play Offense in the Game of SEO (Infographic)

PR 20/20

When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients. Many webmasters started practicing SEO before Google’s recent algorithm updates. Luckily, white-hat link-building still offers real SEO value.

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5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. The post Infographic: How to create content that will last appeared first on PR Daily.

How PR pros can conquer SEO strategies in 2018

PR Daily

MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Your older blog posts can still make a splash and increase website traffic with a little cajoling. User experience and effective SEO now go hand in hand.

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SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? Blog post.

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Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Hello, communicators: Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed.

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How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audience

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors.

PR tools for better SEO, content and design

PR Daily

SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking. It offers paid and free SEO tools for businesses, as well as workshops and training programs to put you in the driver’s seat of your search engine ranking.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.) One blog post can become a SlideShare deck, video, infographic, quote image.

27 blogging tasks brand managers should outsource

PR Daily

Corporate blogging tends to hearken the old adage, “We can do this the easy way, or we can do it the hard way.”. By “everything,” I’m talking about “the works” package of blogging. Crafting a blog post is much more than just writing text in Wordpress and slapping it on the web.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. January is the month for reflection and self-assessment.

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?

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5 ways to revive old blog content

PR Daily

There are many reasons why it's a good idea to reuse your blog content from time to time. Second, an old post could be new to readers who recently started following your blog. Create an infographic or slideshow: Repurpose an old post's content into an infographic or slideshow.

How to optimize your infographic for search

PR Daily

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits. That's one of the main advantages of infographics: They get shared!

How Content Marketing and Link Building Fit Together (Infographic)

PR 20/20

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies. Content SEO

Infographic: Essential parts of your LinkedIn presence

PR Daily

Improve the SEO of your LinkedIn profile. For additional tips on to how to improve your LinkedIn profile, check out this infographic below by Leisurejobs.com. Knowledge Enthusiast blog For most communicators, LinkedIn is an essential resource.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

7 ways to get broader reach for your infographics

PR Daily

B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. According to Neil Patel , a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Half of agency people require more education/insight around SEO (50%).

Infographic: Why content marketing is a must for your small business

PR Daily

Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. Great content boosts your SEO, too.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social media

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. It’s also really important for SEO.

How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

When you give SEO proper attention, you’ll see the effects on all of your content, old and new. Marketers trip up, however, when they plan branding and SEO efforts separately. Strategy Brand Voice content distribution Content Strategy Google keywords seo

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