Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 109

Social Media Report Survey Media 109

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Download this file (right-click and choose “save as”). Like them on Facebook. Check out the American Red Cross’s blog: redcrosschat.org. Subscribe: iTunes | Stitcher.

Social Media 174

Social Media Crisis Management Crisis Media 174

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Bloggers typically start out blogging as a hobby and overtime shift to paid activity. Blogs are a highly trusted form of media.

Blogging 76

Blogging Fashion Survey Instagram 76

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched.

Social Media 120

Social Media Technology Pinterest How To 120

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. Be sure to check out her blog and grab a copy of her $3.99

Blogging 194

Blogging Agency Social Media Content Marketing 194

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).

Marketing 88

Marketing YouTube Advertising Advertising 88

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Beyond PR

FEBRUARY 13, 2017

One way to get organized is to have a social media calendar. By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals. First, What IS a Social Media Calendar? Find Your Cadence.

Social Media 60

Social Media How To Media Analytics 60

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook. More via Facebook. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! How should Pepsi have addressed its social media followers? So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

The Resolution Blog

JULY 8, 2019

Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Instagram usage doubled in the two years to June 2018 and, going by the photo sharing trends of my own family, ‘Facebook is for the old folk now’. Facebook and Twitter make the data collection task easy-ish.

Instagram 120

Instagram Mobile Analytics Data 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive.

Measurement 200

Measurement Analytics Google Data 200

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

Deirdre Breakenridge

MAY 24, 2016

From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. Tip #3: Spread the word about your show, everywhere you go.

Energy 190

Energy Mobile Community Measurement 190

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.). .:

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. Tool: Twitter fake followers audit SparkToro is a social media tool startup by Moz founder Rand Fishkin. The traffic to my blog is down a third in three years.

Instagram 60

Instagram Policies Twitter Mobile 60

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. This is a blog topic for another day though. Video – is it really the future and saviour of social?

Social Media 28

Social Media Trends Media Case Study 28

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

SEPTEMBER 16, 2016

Blogs are the “new” news outlets. Blog about a topic that your service, product or organization helps address. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson. Get Social. In case you haven’t already, boost your social media presence!

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Ignore the “Social Media is Free” statement.

Mobile 100

Mobile Retail Video Social Media 100

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., Instead, your brand voice is the way you present the message. Click Here. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Now back to you. What audience can you deliver to the influencers you pitch? Do some research.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. The android app was downloaded nearly 18,000 times in the first week alone. The Telegraph has the full story.

Advertising 87

Advertising Advertising Policies YouTube 87

Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. 77% of issuers had not developed a specific policy for their disclosure practices on social media websites.

Social Media 40

Social Media Policies Guidelines Media 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Marketwired

MAY 3, 2016

Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc. Create a Storify roundup for your blog and recognize your participants. Post at appropriate times: Many organizations post to their social media sites and blogs only during work hours.

How To 100

How To eBook Content Marketing Social Media 100

The Proactive Report

AUGUST 19, 2015

Ten years ago downloading an image took forever. Social media sites are reporting a remarkable increase in engagement with visual content. A Facebook post with a good images doubles the chance of getting comments. The engagement rate of Facebook photo albums is 180% higher than any other form of post. Tech.co ).

Analysis 100

Analysis Facebook Corporate Video 100

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. Promote Your Ebook On Social Media.

eBook 219

eBook How To Writing Community 219