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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98
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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover.

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2016 – A Year in Traditional Media

Shift Communications

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60
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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 68
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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Meeting 60
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151
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Not Convinced You Need More Content? Your Competitors Disagree.

Barokas

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60