Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Doctor Spin

DECEMBER 30, 2023

Positive reinforcement is critical in fostering an open and transparent internal communications culture. Source: Journal of Business and Psychology 1 Vries, R., They are also fundamental for improving internal communication and fostering a corporate culture of openness and dialogue. Bakker-Pieper, A., & Oostenveld, W.

Leadership 52

Leadership Internal International Employee 52

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Put your audience first.

Government 138

Government Survey Ethics Media 138

Deirdre Breakenridge

JUNE 8, 2016

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. A follow up blog post by PR 2.0 Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. It’s underfunded . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC. Thank you to everyone who contributed.

Publicity 68

Publicity Conference Internal International 68

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. store and interned for EcoPeace Middle East. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

MAY 8, 2018

Corporate communications. Internal communications. Journalism. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Direct advertising. Event planning. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. There’s no hidden or corporate meaning behind the word ‘story.’

How To 60

How To Marketing Resources Journalism 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? The death of truth and the need for regulation. Why isn’t this us? .”

Ethics 71

Ethics Agency Journalism Corporate 71

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer. Nevertheless, a large number of U.S. According to the U.S. percent of the U.S.

Resources 60

Resources Education Ethics Corporate 60

Prakkypedia

FEBRUARY 28, 2015

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It’s all very official.

Writing 60

Writing Guidelines Corporate Web 60

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) “A1: Long twisty road to journalism, eventually. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

The Hoffman Agency

FEBRUARY 8, 2022

The years passed, and things changed, but my goal of pursuing a career in journalism remained. The internship opened my world to corporate communications — managing content, maintaining accounts, community management, monitoring and much more. This was all incredibly fun and renewed my passion for communications.

Social Media 36

Social Media Travel Engineering B2B 36

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. You are a founding member of PR Boutiques International.

Communications 50

Communications Marketing Internal International 50

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? One publication or blog you read regularly is: MarketingProfs.

Agency 60

Agency Corporate Interviews eBook 60

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60