Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Ethics 73

Ethics Social Media Trends Viral 73

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. I’m glad to see the term content marketing come up in this discussion.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Importance of companies having a voice on social justice and other policy issues.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

JULY 30, 2016

Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. The drawback is that visibility has become a commodity , which is why the content marketing trend is so important to PR.

Media Relations 60

Media Relations Media Pitching Writing 60

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

JUNE 14, 2016

Depending on who ultimately makes it to the White House, the public policy and regulatory concerns that the healthcare industry will face could be quite daunting. but mostly because my personal Tumblr blog has nearly 70,000 followers, so I’m kinda sorta committed to that platform.

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

DECEMBER 4, 2017

They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 2, 2016

“We use what we know about the needs and interests of our market to attract them to us with content that is particularly valuable or entertaining to them.”. The secret to scale in this era of content marketing and social media…is employees. She’s published several books in addition to Mindful Social Media Marketing.

Social Media 60

Social Media Marketing Media Employee 60

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

JULY 31, 2018

At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.

Marketing 42

Marketing Leadership Engineering Education 42

Cision

JANUARY 11, 2016

In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. What this means in terms of user experience has yet to be seen, but Twitter is purportedly increasing the number of employees that they have to enforce these policies. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. The secret has to be with the kind of content they’re producing, obviously. Be honest about your marketing strategy. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

Critical Mention

NOVEMBER 5, 2018

The ad: Pureval also uses humor in his campaign, borrowing an Aflac mascot lookalike to use repetition of “Aftab” as he goes through his policies. He reiterates his key messages, which are serious policy matters, but makes his ad memorable by using humor.

Policies 64

Policies Film Viral Exercises 64

ReimaginePR

SEPTEMBER 21, 2016

If the TPP passes, we’ll be forcing other countries to adopt these same controversial and unfair policies. Well, under the TPP, you’d be facing mandatory fines for breaking the digital locks that came with your devices, even though you’re only unlocking content that you paid for and not harming or profiting from anyone.

Telecommunications 120

Telecommunications Privacy Software Data 120