Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Importance of companies having a voice on social justice and other policy issues.”. Jack of all trades. More internal comms. Design skills required.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JULY 30, 2016

In fact, he writes that “Steve Jobs read and personally approved every press release.” Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Again, no marketing messages and no FUD – it has to be truly unique insight.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 2, 2016

Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review. Fouts writes, “Being mindful is about being present -right here, right now. The days of ‘Yell and Sell’ are dwindling,” writes Ms.

Social Media 60

Social Media Marketing Media Employee 60

Cision

JANUARY 11, 2016

In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. What this means in terms of user experience has yet to be seen, but Twitter is purportedly increasing the number of employees that they have to enforce these policies. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

Critical Mention

NOVEMBER 5, 2018

The ad: Pureval also uses humor in his campaign, borrowing an Aflac mascot lookalike to use repetition of “Aftab” as he goes through his policies. He reiterates his key messages, which are serious policy matters, but makes his ad memorable by using humor. SCHEDULE A DEMO.

Policies 64

Policies Film Exercises Viral 64

ReimaginePR

SEPTEMBER 21, 2016

These laws “allow publishers, studios, and other distributors to write their own private laws about how people can use their legally purchased media.”. If the TPP passes, we’ll be forcing other countries to adopt these same controversial and unfair policies. Lawmakers in the U.S. No More Breaking Digital Locks (Even if They’re Legit).

Telecommunications 120

Telecommunications Privacy Software Data 120