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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

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Why it’s important to prepare for a PR crisis

Prohibition

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

Crisis 271
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A Step-By-Step Guide on How To Create Your Own Social Media Quiz

PR 20/20

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. The secret has to be with the kind of content they’re producing, obviously. Be honest about your marketing strategy. Now we’re onto something.

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5 Political Ads We Can Learn From

Critical Mention

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad: Pureval also uses humor in his campaign, borrowing an Aflac mascot lookalike to use repetition of “Aftab” as he goes through his policies. His wife and his friends’ faces are priceless.