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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos.

Blogging 215
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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos.

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Your audience is telling you what content they want. Are you listening?

ReimaginePR

You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. check out what customers post about you on your sites. But what about the things that your customers talk about when they’re not on your sites?

Viral 136
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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. Most marketing videos aren’t going viral. Image credit: Unsplash.

B2B 137
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How to Spy on Your Competition & Steal Their Secrets

Cision

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics.

How To 198
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Healthcare Communication Strategies During Pandemic

5W PR

For all these scenarios, companies should have an effective internal communication strategy. Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. Companies cannot afford to leave these questions unanswered.

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I’m in the Mood for a Good Holiday Story

Business Wire

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.