OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 81

Pitching Company How To Study 81

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly.

Local 97

Local SEO Strategy How To 97

Business Wire

JANUARY 27, 2021

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

Blogging 319

Blogging Writing Publicity Company 319

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. It seems easy enough. Make it worth their while.

Blogging 168

Blogging How To Privacy Mobile 168

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

5W PR

JUNE 7, 2023

Researching the Company Researching the company is crucial before starting a PR internship. Interns should visit the company’s website and review their mission statement, values, and past projects. Additionally, it’s important to research the company’s clients, competitors, and industry trends.

How To 88

How To Internal International Trends 88

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Press release writing can help you gain media coverage. Write for Your Audience. Household income.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing.

Company 78

Company Strategy Software Writing 78

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. If you fail to write a strong document, however, you could also fail to generate leads. Know the Focus.

Writing 60

Writing How To Examples Consumer 60

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! To improve writing. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. What have we learned?

Writing 98

Writing How To Print Corporate 98

5W PR

NOVEMBER 27, 2023

If a company wants to enhance the visibility of its campaign and connect with a broader audience, it’s essential to understand how to use hashtags effectively. If a company creates a unique branded hashtag, the audience can use it to share their experiences with the brand’s products or services. Why use hashtags?

How To 78

How To Instagram Trends Video 78

Konnect Agency

AUGUST 2, 2019

You read the headline correctly: this is a blog post about blog posts. Take, for instance, our very own humble blog. If a story is taking the internet by storm and you have an opinion on the topic, insert yourself into the conversation and write about it! (If Now, good luck and get writing! Trust us on this.).

Writing 40

Writing Blogging Industry Groups 40

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Cision

JUNE 16, 2017

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. That includes strong communication, writing, and interpersonal skills. Internships can help people learn from seasoned professionals.

Publicity 88

Publicity How To Social Media Trends 88

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), But what makes contributed content – as in byline articles, guest blog posts, etc. The post Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It) appeared first on Stern Strategy Group.

How To 99

How To SEO Strategy Social Media 99

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. What makes it so important that we would write about it so often? Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. Some of its main features teach you how to create, post and optimize your content. HubSpot Inbound Marketing Blog. Neil Patel’s blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Once the strategy is nailed down you’re ready to write the PR plan.

Strategy 265

Strategy How To Resources Employee 265

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool. Set Up Your Library.

Brand 208

Brand Branding How To SEO 208

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs.

How To 98

How To Guidelines Writing Pitching 98

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Or, just interested in seeing an example? Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150