Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features.

Instagram 147

Instagram Technology Resources Employee 147

Cision

AUGUST 2, 2016

But with so much noise out there, how can you get your audience to pay attention to your brand? Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. In fact, 92 percent of consumers trust their peers over brands.

Internal 120

Internal International Customer Service Pitching 120

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 159

Media Relations Media Print Software 159

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. It’s about exploring the different options available to self-publishers to produce a quality, low-cost tangible product. Publishing a book can also add credibility and authority to your company as well as your personal brand. Friesen Press. All-Inclusive.

Print 120

Print How To Local Customer Service 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. The media and potential customers often overlook small businesses without a well-known brand. By creating a positive image in the eyes of the public, small businesses can attract more customers and generate more leads.

Small Business 52

Small Business Strategy eBook Reputation 52

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Customer loyalty Customers are at the heart of every business.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Deep Content. Hidden Arena.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Each user has a different algorithm-driven experience based on the data that these platforms gather about us. She always improves my work.

Government 103

Government Education Print Ethics 103

wiredPRworks

JUNE 8, 2016

Here's my press release. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. The statistics are in and according to Wyzowl, 89% of people have been convinced to buy a product or service by watching a video in 2023.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A Think about how we teach children in school. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. There’s plenty of media out there talking about the disease and death statistics and all the other things.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. The content and customer experience is one that’s owned by everyone. Your Brand’s Role in Its Industry.

Brand 40

Brand Branding How To Employee 40

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Delivering a consistently exceptional experience is essential.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. I strongly believe in the good of PR and how it can affect a company or brand reputation. What do you like most about working in PR? When I completed my first press trip, I was 22 and at my first agency job out of college. I couldn’t be more excited.

Sports 120

Sports Industry Customer Service Travel 120

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. How much can you really charge for a junior person to post a few social media status updates and monitor what’s being said about you? However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it.

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”

YouTube 54

YouTube Video Web SEO 54

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Instead of listening like a good friend they shout about their latest products or services.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4

Social Media 48

Social Media Marketing Media YouTube 48